Digital/Online Marketing Communications Strategy

Tag: word of mouth

Can Bad Word Of Mouth Boost Your SEO?

By on November 29, 2010 in search engine optimization with 1 Comment
Can Bad Word Of Mouth Boost Your SEO?

Do complaints registered online against your company actually boost your business’ search engine rank? One retailer, who goes out of his way to rankle customers, swears this is true. Business owner provokes customer complaints, on purpose An article in the New York Times, penned by David Segal and titled “A Bully Finds a Pulpit on […]

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The Social Media Smokescreen

By on December 7, 2009 in commentary, social media with 0 Comments
The Social Media Smokescreen

Today, at a networking meeting, I met someone involved in marketing and branding. We got to talking about social media, and quicker than you can type a tweet, this guy brought up return on investment. He asserted, unless you can clearly identify the monetary payback on social media, many brand managers won’t give it the […]

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