Digital/Online Marketing Communications Strategy

Tag: website

5 Great Websites For SEO Information

By on November 11, 2014 in search engine optimization (SEO) with 1 Comment
5 Great Websites For SEO Information

According to Internet Live Stats, there are currently in excess of 1 billion websites on the World Wide Web. Needless to say, it takes some doing to stand out and be found in that crowd. Of course, you don’t need for everybody to find your site; just the people who are looking for whatever it […]

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Roadmap for a Trustworthy E-Commerce Website [Infographic]

By on July 14, 2014 in user experience, web design with 0 Comments
Roadmap for a Trustworthy E-Commerce Website [Infographic]

As with life in general, trust on the web is hard to earn and easy to lose. There are tools that make it so simple to create a website and post information online that it’s become harder than ever to tell if a site you land on is for a bonafide business with a good […]

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4 Ways to Get More People to Read Your Content

4 Ways to Get More People to Read Your Content

You can spend a lot of time carefully crafting text for online or print, to ensure it’s easy to understand and engaging, and people can still have difficulty reading what you wrote. Even well written and enticing content can suffer from poor readability, which is affected by not just by what your words say, but […]

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Has User Experience Gone Mainstream?

By on December 8, 2013 in user experience with 0 Comments
Has User Experience Gone Mainstream?

This week I received an email from TD Ameritrade about its newly enhanced website. A banner in the message proclaims that the site now has “faster navigation, smarter search, and more intuitive menus.” Audio for a short embedded video talks about “a landing page the truly feels like home” plus “redesigned navigation with easy to […]

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Is Your Website Optimized for Google Instant Previews?

Is Your Website Optimized for Google Instant Previews?

How many times have you clicked on a link in your Google search results only to find that webpage didn’t have the information or the item you wanted? These things happen. No matter how good the search engine, it’s not a mind reader. Only you know exactly what’s most relevant for your particular purposes. Goggle […]

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Why You Must Be The Master of Your Domain

By on November 10, 2010 in marketing and public relations with 0 Comments
Why You Must Be The Master of Your Domain

All you have to do to own a web address is buy and register the domain name. There are plenty of sites that offer this service, including BuyDomains, Go Daddy, Network Solutions, and Register.com. Most web domain names cost under $10 per year. Unless someone already owns the domain, in which case prices may vary […]

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Why What People Think of Your Website Doesn’t Really Matter

By on June 19, 2010 in web user experience with 0 Comments
Why What People Think of Your Website Doesn’t Really Matter

I’m noticing more clients say they want a user-friendly website. That’s good — it means more people realize it’s important to know how well a site works for end-users. But understanding what makes for a valid usability test? Well, that hasn’t caught on as much. Even attractive websites have usability problems This came to mind […]

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Is Your Content Really Truly King?

By on April 6, 2010 in communications strategy with 0 Comments
Is Your Content Really Truly King?

Tell me if you’ve heard this before: Content is king. It’s a popular catch-phrase of many a marketer. But how many actually practice what they preach? Talking the talk and walking the walk are two different things. From what I can tell, there’s a heck of a lot more talking than walking. Generic content abounds […]

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Is Your Web Content A Whole Lot Of Nothing?

By on March 13, 2010 in communications strategy with 0 Comments
Is Your Web Content A Whole Lot Of Nothing?

This week I toured a health center facility. I’m part of a team hired to overhaul its website and we took the tour to glean information for our content strategy. The woman who showed us around gave us good fodder for our project. We asked questions about all kinds of things and wondered what she […]

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The Most Overlooked Step To Website Success

By on November 23, 2009 in web user experience with 0 Comments
The Most Overlooked Step To Website Success

Have you ever linked to a web site only to leave right away because it was cluttered and confusing? It happens all the time. Why struggle through a disorganized mess when it’s easy to hop off and head to another destination that offers the same services? Just like in real life, clutter on the web […]

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