Digital/Online Marketing Communications Strategy

Tag: web

Clara Shih On Ambient Intimacy and Appvertising

By on October 5, 2010 in best practices, social media with 0 Comments
Clara Shih On Ambient Intimacy and Appvertising

If you want to know how tapping into social networks can help your business, then touch base with Clara Shih. After all, she wrote The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate (2nd Edition), which is chock full of case studies and practical information for creating strategies and tactics to help […]

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How Social Networks Are Changing How We Do Business

By on September 28, 2010 in business strategy, social media with 0 Comments
How Social Networks Are Changing How We Do Business

When Clara Shih set out to write a second edition of her bestselling book, The Facebook Era, she had her hands full trying to keep up with all the changes happening in the social media sphere, especially among the big three: Facebook, Twitter and LinkedIn. So much so, Clara had to change the publish date […]

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Is Your Content Really Truly King?

By on April 6, 2010 in communications strategy with 0 Comments
Is Your Content Really Truly King?

Tell me if you’ve heard this before: Content is king. It’s a popular catch-phrase of many a marketer. But how many actually practice what they preach? Talking the talk and walking the walk are two different things. From what I can tell, there’s a heck of a lot more talking than walking. Generic content abounds […]

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Maximize Your SEO: Grab It By The Long Tail

Maximize Your SEO: Grab It By The Long Tail

If you’re hip to search engine optimization (SEO) then you know the importance keywords play in the process. You think about things like keyword density – a ratio representing total number of words on a page divided by the number of times a given keyword (a word or phrase someone types into a search box) […]

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Inbound Marketing: How To Get Found On The Web

Inbound Marketing: How To Get Found On The Web

Here’s a tip to ensure you rank high on search engine results for a particular concept: make it up yourself. Start a company, write a bunch of blog posts and offer webinars — all based on the concept. Once the idea gets some traction, write a book about it. Do this and you own the […]

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