Digital/Online Marketing Communications Strategy

Tag: web strategy

Why What People Think of Your Website Doesn’t Really Matter

By on June 19, 2010 in web user experience with 0 Comments
Why What People Think of Your Website Doesn’t Really Matter

I’m noticing more clients say they want a user-friendly website. That’s good — it means more people realize it’s important to know how well a site works for end-users. But understanding what makes for a valid usability test? Well, that hasn’t caught on as much. Even attractive websites have usability problems This came to mind […]

Share

Continue Reading »

Is Your Content Really Truly King?

By on April 6, 2010 in communications strategy with 0 Comments
Is Your Content Really Truly King?

Tell me if you’ve heard this before: Content is king. It’s a popular catch-phrase of many a marketer. But how many actually practice what they preach? Talking the talk and walking the walk are two different things. From what I can tell, there’s a heck of a lot more talking than walking. Generic content abounds […]

Share

Continue Reading »

Top