Digital/Online Marketing Communications Strategy

Tag: web site

Is Your Website Optimized for Google Instant Previews?

Is Your Website Optimized for Google Instant Previews?

How many times have you clicked on a link in your Google search results only to find that webpage didn’t have the information or the item you wanted? These things happen. No matter how good the search engine, it’s not a mind reader. Only you know exactly what’s most relevant for your particular purposes. Goggle […]

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Is Your Content Really Truly King?

By on April 6, 2010 in communications strategy with 0 Comments
Is Your Content Really Truly King?

Tell me if you’ve heard this before: Content is king. It’s a popular catch-phrase of many a marketer. But how many actually practice what they preach? Talking the talk and walking the walk are two different things. From what I can tell, there’s a heck of a lot more talking than walking. Generic content abounds […]

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Top 6 Usability Tips For Website Design

By on January 26, 2010 in web user experience with 0 Comments
Top 6 Usability Tips For Website Design

This is a guest post by Ruben Reyes, President of Lyquix, Inc. a Philadelphia-based  IT and web development company. Ruben works hard to help prevent poorly designed websites from ever seeing the light of day and I’m pleased he was kind enough to write this article outlining six important usability tips. Read up and learn […]

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The Most Overlooked Step To Website Success

By on November 23, 2009 in web user experience with 0 Comments
The Most Overlooked Step To Website Success

Have you ever linked to a web site only to leave right away because it was cluttered and confusing? It happens all the time. Why struggle through a disorganized mess when it’s easy to hop off and head to another destination that offers the same services? Just like in real life, clutter on the web […]

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How Your Website Can Soar Above The Rest

By on October 20, 2009 in Uncategorized, web user experience with 0 Comments
How Your Website Can Soar Above The Rest

What’s the difference between a good website and a great one? It can be a fine line, but one you want to cross. Recently, when discussing this very topic, I used ballet as a point of comparison. Yes, ballet can relate to website strategy. Here’s how: Shiny dancer Earlier this year I went to a […]

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