Digital/Online Marketing Communications Strategy

Tag: web content strategy

Is Your Web Content A Whole Lot Of Nothing?

By on March 13, 2010 in communications strategy with 0 Comments
Is Your Web Content A Whole Lot Of Nothing?

This week I toured a health center facility. I’m part of a team hired to overhaul its website and we took the tour to glean information for our content strategy. The woman who showed us around gave us good fodder for our project. We asked questions about all kinds of things and wondered what she […]

Continue Reading »

How Your Website Can Soar Above The Rest

By on October 20, 2009 in Uncategorized, web user experience with 0 Comments
How Your Website Can Soar Above The Rest

What’s the difference between a good website and a great one? It can be a fine line, but one you want to cross. Recently, when discussing this very topic, I used ballet as a point of comparison. Yes, ballet can relate to website strategy. Here’s how: Shiny dancer Earlier this year I went to a […]

Continue Reading »

Improve SEO Content Strategy By Thinking Beyond Keywords

By on August 4, 2009 in search engine optimization with 0 Comments

Keeping current with best practices for search engine optimization can feel like chasing a moving target. Search engines constantly adjust their algorithms with the goal of increasing the relevancy of search results as well as to thwart those who try to trick the system. Keywords—words or phrases that describe the content of your site—remain a […]

Continue Reading »

Top