Digital/Online Marketing Communications Strategy

Tag: user interface design

Why What People Think of Your Website Doesn’t Really Matter

By on June 19, 2010 in web user experience with 0 Comments
Why What People Think of Your Website Doesn’t Really Matter

I’m noticing more clients say they want a user-friendly website. That’s good — it means more people realize it’s important to know how well a site works for end-users. But understanding what makes for a valid usability test? Well, that hasn’t caught on as much. Even attractive websites have usability problems This came to mind […]

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The Most Overlooked Step To Website Success

By on November 23, 2009 in web user experience with 0 Comments
The Most Overlooked Step To Website Success

Have you ever linked to a web site only to leave right away because it was cluttered and confusing? It happens all the time. Why struggle through a disorganized mess when it’s easy to hop off and head to another destination that offers the same services? Just like in real life, clutter on the web […]

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How Your Website Can Soar Above The Rest

By on October 20, 2009 in Uncategorized, web user experience with 0 Comments
How Your Website Can Soar Above The Rest

What’s the difference between a good website and a great one? It can be a fine line, but one you want to cross. Recently, when discussing this very topic, I used ballet as a point of comparison. Yes, ballet can relate to website strategy. Here’s how: Shiny dancer Earlier this year I went to a […]

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