Digital/Online Marketing Communications Strategy

Tag: usability

4 Ways to Get More People to Read Your Content

4 Ways to Get More People to Read Your Content

You can spend a lot of time carefully crafting text for online or print, to ensure it’s easy to understand and engaging, and people can still have difficulty reading what you wrote. Even well written and enticing content can suffer from poor readability, which is affected by not just by what your words say, but […]

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Has User Experience Gone Mainstream?

By on December 8, 2013 in user experience with 0 Comments
Has User Experience Gone Mainstream?

This week I received an email from TD Ameritrade about its newly enhanced website. A banner in the message proclaims that the site now has “faster navigation, smarter search, and more intuitive menus.” Audio for a short embedded video talks about “a landing page the truly feels like home” plus “redesigned navigation with easy to […]

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The DIY Guide to Web Usability Testing

By on November 29, 2009 in web user experience with 2 Comments
The DIY Guide to Web Usability Testing

Usability is a simple word that’s tough to pin down. If you define it as “capable of being used” the implication is, you can either use something, or not. Pretty cut and dry. Ah, but there’s more to it. A car, for instance, can operate perfectly fine; or it can start and stall and start […]

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