Digital/Online Marketing Communications Strategy

Tag: usability best practice

The DIY Guide to Web Usability Testing

By on November 29, 2009 in web user experience with 2 Comments
The DIY Guide to Web Usability Testing

Usability is a simple word that’s tough to pin down. If you define it as “capable of being used” the implication is, you can either use something, or not. Pretty cut and dry. Ah, but there’s more to it. A car, for instance, can operate perfectly fine; or it can start and stall and start […]

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Deliberately Pointing Out Changes To Your Web Site Can Enhance The User Experience

By on July 22, 2009 in web user experience with 0 Comments
Deliberately Pointing Out Changes To Your Web Site Can Enhance The User Experience

With the web, the only constant is change. The pace of improvement and innovation is such that a web site or web application that remains the same for even a couple of years may be considered out-of-date. If you’re involved with the web you must buy into the “change is good” mantra. Of course this […]

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