Digital/Online Marketing Communications Strategy

Tag: Twitter

How to Create Perfect Posts on Social Platforms [Infographic]

By on March 24, 2015 in infographic, social media with 0 Comments
How to Create Perfect Posts on Social Platforms [Infographic]

If you want to see success through social media marketing then you need to understand that each platform has its own set of best practices. Posting the same piece of content in exactly the same way across the different social sites may be efficient, but it’s not the most effective way to go. What works […]

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Best Words to Increase Engagement on Social Media

By on October 16, 2014 in social media with 0 Comments
Best Words to Increase Engagement on Social Media

What’s in a word? When it comes to Facebook, Twitter, LinkedIn and other social media, more than you may think. Your exact choice of words can have a big affect on whether or not people care about and share your content. Just putting good stuff out there is not enough. What you say in a […]

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Recommended Reading: Real-Time Marketing & PR

By on December 13, 2010 in books, marketing and public relations with 0 Comments
Recommended Reading: Real-Time Marketing & PR

You know how they say time is money? Well, these days it’s your reputation, too. With an always-on 24/7 internet, if you’re in the news in a negative way, you must respond immediately. There’s little time to plod though a carefully measured crises communications plan while a story races across the web — where videos […]

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How Social Networks Are Changing How We Do Business

By on September 28, 2010 in business strategy, social media with 0 Comments
How Social Networks Are Changing How We Do Business

When Clara Shih set out to write a second edition of her bestselling book, The Facebook Era, she had her hands full trying to keep up with all the changes happening in the social media sphere, especially among the big three: Facebook, Twitter and LinkedIn. So much so, Clara had to change the publish date […]

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Social Media Marketing GPS: A Creative Social Media Guide

Social Media Marketing GPS: A Creative Social Media Guide

Twitter is a powerful publishing platform. But when messages are limited to 140 characters it has its limits, right? Well, less than you might think — if you’re as resourceful as Toby Bloomberg. She recently published an ebook based on interviews conducted via Twitter. A guide to social media, one tweet at a time As […]

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Communications Trends For 2010 (Part 2)

By on January 19, 2010 in communications strategy, trends with 0 Comments
Communications Trends For 2010 (Part 2)

January is prime time for crystal ball gazing. You know, looking into the future. And while we can’t predict all that’s yet to come, we can expect exciting times ahead. My previous post, Communications Trends For 2010 (Part 1), featured forecasts from several individuals whose ideas and opinions I greatly admire. They’re all deep thinkers […]

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Why You Should Make A New Year’s Social Networking Resolution

By on December 17, 2009 in commentary, social media with 0 Comments
Why You Should Make A New Year’s Social Networking Resolution

Think back on this past year: What had the greatest positive impact on the way you pursue professional endeavors? I’ll bet plenty of you say social networking. Of the ways people advanced their careers in 2009, it’s number one with a bullet. Twitter rose like a rocket and was named word of the year. Facebook […]

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2009’s Word of the Year Is…

By on December 16, 2009 in social media, Twitter with 0 Comments
2009’s Word of the Year Is…

Can you guess what word in the English language was used more than any other in 2009? Hint: It begins with “T” and ends with “R.” Figured it out? Yep: Twitter wins this year’s word popularity contest. So says The Global Language Monitor, which recently declared that Twitter rose to the top of the most-favored […]

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Rumor Has It Social Media Marketing Doesn’t Matter

Rumor Has It Social Media Marketing Doesn’t Matter

A marketing manager told me his company doesn’t promote its brand on Facebook because, “That’s for personal stuff. People don’t want to be sold to there.” Oh really? Then how is it Coca-Cola, Target, Pizza Hut, Sears, Whole Foods, Microsoft, Best Buy, Starbucks, Procter & Gamble, Red Bull and a gaggle of other companies are […]

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Recommended Reading: Six Pixels of Separation

Recommended Reading: Six Pixels of Separation

In Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. Mitch Joel recounts the tale of how in the 1500s the Spanish explorer Hernando Cortez captained 11 ships carrying more than 500 soldiers to Mexico on a mission to conquer the Aztecs. Many fell ill along the way and others were intimidated […]

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