Digital/Online Marketing Communications Strategy

Tag: tips

How to Create an Effective Email Media Pitch

By on December 15, 2014 in public relations with 0 Comments
How to Create an Effective Email Media Pitch

As we near the end of the year, I thought it would be good to get back to basics — ye old media pitch. Regardless of how skillful you are at content strategy, inbound marketing or advertising, good press is always a plus and it never goes out of style. Having a great story and […]

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5 Great Websites For SEO Information

By on November 11, 2014 in search engine optimization (SEO) with 1 Comment
5 Great Websites For SEO Information

According to Internet Live Stats, there are currently in excess of 1 billion websites on the World Wide Web. Needless to say, it takes some doing to stand out and be found in that crowd. Of course, you don’t need for everybody to find your site; just the people who are looking for whatever it […]

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Digital Communications Highlights: October 2014

Digital Communications Highlights: October 2014

Not that I purposefully planned it this way, but when going though my list of potential highlights for the month of October, it seems most all of the articles that made the cut either have fairly long titles and/or are a top 10 list of one sort or another. But then, as many a digital […]

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Best Words to Increase Engagement on Social Media

By on October 16, 2014 in social media with 0 Comments
Best Words to Increase Engagement on Social Media

What’s in a word? When it comes to Facebook, Twitter, LinkedIn and other social media, more than you may think. Your exact choice of words can have a big affect on whether or not people care about and share your content. Just putting good stuff out there is not enough. What you say in a […]

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8 Resources for Mobile Marketing and Design

By on August 15, 2014 in mobile, user experience with 0 Comments
8 Resources for Mobile Marketing and Design

Mobile is the now the main way Americans access the internet, and our needs and expectations are often different when using a smartphone or tablet than when we’re at a desktop computer. Then, when you consider the growing number of mobile options, clearly one size does not fit all. This means as a marketer, you […]

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5 Resources For Infographics & Data Visualization

By on June 24, 2014 in content marketing with 0 Comments
5 Resources For Infographics & Data Visualization

If a picture is worth a thousand words, how much is an infographic worth? If it’s well-designed a whole lot more, because an effective infographic conveys information, including seemingly dry content, like research data, statistics, and step-by-step instructions, in an way that entertains, engages and educates. It’s no surprise that infographics are popular fodder on […]

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9 WordPress Resources For Tutorials, Support and Community

By on June 11, 2014 in wordpress with 0 Comments
9 WordPress Resources For Tutorials, Support and Community

More than 20% of all websites use WordPress. Which makes it the world’s most popular content management system. The fact that it’s free and easy to use surely accounts for part of the reason WordPress is so ubiquitous. But it also helps that there’s an abundance of information on the web to help you make […]

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Digital Communications Highlights: May 2014

Digital Communications Highlights: May 2014

There’s always something new to learn in online communications. This blog spotlights some of those things, but lots of other websites do a great job of covering what’s going on in the digital world, too. That’s why I’m starting a series, Digital Communications Highlights, a monthly round-up of stories that caught my attention as a […]

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Tips For Making Videos That Are Doggone Good

Tips For Making Videos That Are Doggone Good

It’s cliché marketing advice to suggest that you “think out of the box” in order to “cut through the clutter.” Maybe so — still, it’s good advice. Of course the trick is in the doing. How do you come up with a creative idea that sets you apart from the crowd? I’ll answer by showing, […]

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8 Great Blogs All About WordPress

By on January 7, 2010 in blogs/blogging with 0 Comments
8 Great Blogs All About WordPress

Ask a blogger what’s his/her favorite blog platform and the answer is probably whatever one he/she happens to use. I use WordPress — guess what my favorite is? Seeing as there are currently in excess of 18 million WordPress bloggers, I’m in good company. This bountiful user base makes for a nice target audience, so […]

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