Digital/Online Marketing Communications Strategy

Tag: The Facebook Era

Clara Shih On Ambient Intimacy and Appvertising

By on October 5, 2010 in best practices, social media with 0 Comments
Clara Shih On Ambient Intimacy and Appvertising

If you want to know how tapping into social networks can help your business, then touch base with Clara Shih. After all, she wrote The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate (2nd Edition), which is chock full of case studies and practical information for creating strategies and tactics to help […]

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How Social Networks Are Changing How We Do Business

By on September 28, 2010 in business strategy, social media with 0 Comments
How Social Networks Are Changing How We Do Business

When Clara Shih set out to write a second edition of her bestselling book, The Facebook Era, she had her hands full trying to keep up with all the changes happening in the social media sphere, especially among the big three: Facebook, Twitter and LinkedIn. So much so, Clara had to change the publish date […]

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Recommended Reading: The Facebook Era

By on February 9, 2010 in books, Facebook, social media with 0 Comments
Recommended Reading: The Facebook Era

It’s so easy to set up an account on Facebook or Twitter pretty much anyone can do it. Knowing how to effectively use those sites for business purposes?  That’s more complicated. Different social networking sites present different opportunities — and challenges. You can try and figure it out through trial and error. Or, if you […]

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