Digital/Online Marketing Communications Strategy

Tag: strategy

A Simple Way to Boost Search Engine Marketing Results

By on November 24, 2014 in search engine marketing (SEM) with 0 Comments
A Simple Way to Boost Search Engine Marketing Results

When you create a marketing plan, does it make sense to intentionally exclude 30% of your potential target audience as part of your strategy? I’m guessing your response is no. You may even think it’s a dumb question. Who willingly ignores that amount of potential business? Yet many search marketers do just that, without giving […]

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Digital Communications Highlights: July 2014

Digital Communications Highlights: July 2014

What’s the most effective digital marketing strategy? Is Pinterest worth your time and trouble? Why is no one using your super-duper way cool app? This month’s selection of digital communications highlights has the answers to these topical questions, plus tips and resources for user experience, SEO and an unusual strategy to get people to change […]

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Digital Communications Highlights: June 2014

Digital Communications Highlights: June 2014

This month’s round-up of digital communications articles from around the web presents a mixed bag of tricks. Topics include social media tips you likely haven’t heard of before, ideas for visual tweaks to your website or landing page that can help boost conversions and new advertising options from Twitter. Here are digital highlights for June […]

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Digital Communications Highlights: May 2014

Digital Communications Highlights: May 2014

There’s always something new to learn in online communications. This blog spotlights some of those things, but lots of other websites do a great job of covering what’s going on in the digital world, too. That’s why I’m starting a series, Digital Communications Highlights, a monthly round-up of stories that caught my attention as a […]

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Is Social Media Overrated?

By on July 10, 2011 in social media with 0 Comments
Is Social Media Overrated?

Participants at Fast Company’s recent Innovation Uncensored conference were asked “What’s the most overrated trend in business today?” Guess what tops the list. It’s social media. These very same folks were also asked “What is the most underrated trend in business today?” Now take a stab at what tops that list. It’s social media. If […]

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Recommended Reading: Real-Time Marketing & PR

By on December 13, 2010 in books, marketing and public relations with 0 Comments
Recommended Reading: Real-Time Marketing & PR

You know how they say time is money? Well, these days it’s your reputation, too. With an always-on 24/7 internet, if you’re in the news in a negative way, you must respond immediately. There’s little time to plod though a carefully measured crises communications plan while a story races across the web — where videos […]

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The Real Job Of A Manager? Waiting For Something To Happen.

By on February 4, 2010 in business strategy with 0 Comments
The Real Job Of A Manager? Waiting For Something To Happen.

This is a guest post by one of my social media friends, Jarie Bolander, who recently published a book: FRUSTRATION FREE TECHNICAL MANAGEMENT: Proven Techniques to Thrive as a Manager. This tidy tome offers techniques using the POEMS (Personal, Organizational, Emotional, Managerial and Sustaining) process.  Jarie’s advice is applicable to communications managers—including the following intriguing […]

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The State of Social Media Marketing

The State of Social Media Marketing

With so many social media tools and tactics to choose from how do you know what’s best to promote your brand? You’re not looking to simply follow the hype, right? Better to go with well-researched data regarding the reality of the many social media options. Learn about true-life success stories (and failures, to avoid making […]

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The Boob Trial

By on December 2, 2009 in blogs/blogging with 0 Comments
The Boob Trial

Guest post by: Steve Hartkopf | Read his blog If you blog, then you know that generating traffic takes constant promotion, especially in the beginning.  My blog readership is up nicely this year and it isn’t an accident — I work hard. I believe bloggers earn every one of their readers. That said, I’m always […]

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