Digital/Online Marketing Communications Strategy

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Digital Communications Highlights: October 2014

Digital Communications Highlights: October 2014

Not that I purposefully planned it this way, but when going though my list of potential highlights for the month of October, it seems most all of the articles that made the cut either have fairly long titles and/or are a top 10 list of one sort or another. But then, as many a digital […]

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Facebook Turns 10: A Look Back (and Forward)

By on February 18, 2014 in social media with 0 Comments
Facebook Turns 10: A Look Back (and Forward)

Facebook recently hit the 10-year mark. If you go by internet time, which is kind of like dog years, only with an even higher multiplier, that’s a notable achievement. The platform has changed dramatically during its first decade, and in the process it’s changed businesses marketing. Today, with more than 1 billion members, Facebook is […]

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Mobile Search: Urgency and the Distraction Factor

By on June 6, 2011 in Uncategorized with 0 Comments
Mobile Search: Urgency and the Distraction Factor

What’s the main reason we perform web searches on our smartphones? Urgency. There’s some sort of information we need, immediately. We want our news instantly, and our shopping, too. Once we get the info we’re looking for, we’re motivated to take action. If it’s related to shopping we’ll buy something, right then and there, via […]

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