Digital/Online Marketing Communications Strategy

Tag: Social Networks

Is Social Media Overrated?

By on July 10, 2011 in social media with 0 Comments
Is Social Media Overrated?

Participants at Fast Company’s recent Innovation Uncensored conference were asked “What’s the most overrated trend in business today?” Guess what tops the list. It’s social media. These very same folks were also asked “What is the most underrated trend in business today?” Now take a stab at what tops that list. It’s social media. If […]

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Talkin’ About Hearsay: A New Social Media Management Platform

By on March 20, 2011 in social media with 0 Comments
Talkin’ About Hearsay: A New Social Media Management Platform

While doing research for her bestselling book, The Facebook Era, Clara Shih talked to lots of companies about how they were using social networks. Somewhere along the line Clara realized all the insights and direct connections she was making presented the perfect opportunity to start a business. Necessity is the mother of invention Clara saw […]

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How Long Does It Take To Tell Your Story?

By on November 23, 2010 in marketing and public relations with 0 Comments
How Long Does It Take To Tell Your Story?

Good marketing is like good storytelling. Truly effective marketing hits on emotional touchpoints that make us believe what you have to say, enough so that we’re persuaded to buy what you’ve got for sale. We need to see ourselves in your story. It’s no accident we have the expression, “I don’t buy that story for […]

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Clara Shih On Ambient Intimacy and Appvertising

By on October 5, 2010 in best practices, social media with 0 Comments
Clara Shih On Ambient Intimacy and Appvertising

If you want to know how tapping into social networks can help your business, then touch base with Clara Shih. After all, she wrote The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate (2nd Edition), which is chock full of case studies and practical information for creating strategies and tactics to help […]

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How Social Networks Are Changing How We Do Business

By on September 28, 2010 in business strategy, social media with 0 Comments
How Social Networks Are Changing How We Do Business

When Clara Shih set out to write a second edition of her bestselling book, The Facebook Era, she had her hands full trying to keep up with all the changes happening in the social media sphere, especially among the big three: Facebook, Twitter and LinkedIn. So much so, Clara had to change the publish date […]

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Social Media Marketing GPS: A Creative Social Media Guide

Social Media Marketing GPS: A Creative Social Media Guide

Twitter is a powerful publishing platform. But when messages are limited to 140 characters it has its limits, right? Well, less than you might think — if you’re as resourceful as Toby Bloomberg. She recently published an ebook based on interviews conducted via Twitter. A guide to social media, one tweet at a time As […]

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Nestle Facebook Lesson In Social Media Disengagement

By on April 22, 2010 in best practices, social media with 4 Comments
Nestle Facebook Lesson In Social Media Disengagement

The two-way street of social media offers a more personable way to engage with audiences than traditional marketing avenues. People can leave comments on your blog, Facebook fan page or Twitter account and you can respond in kind. It’s a great way to build brand affinity. Consumers have a voice in your online space. This […]

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What’s So Special About Twestival?

By on March 22, 2010 in social media, Twitter with 0 Comments
What’s So Special About Twestival?

The 2010 Twestival is nearly here. With this year’s Twestival, on March 25, cities around the world join in a collective effort to raise money on behalf of Concern Worldwide, an organization that works to improve life circumstances for impoverished people. Funds collected through Twestival will help support Concern Worldwide’s education projects. The Twestival event […]

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Interview with David Meerman Scott, Author Of The New Rules Of Marketing & PR

Interview with David Meerman Scott, Author Of The New Rules Of Marketing & PR

The web makes it easy for companies to communicate directly with consumers. A good thing, so long as you know how to work that angle. Yet for a while, there weren’t any best practices on how to do it. Then along came David Meerman Scott — veteran marketer, popular blogger, and author of The New […]

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Should Social Media Sites Monitor Their Platform To Prevent Crime?

By on February 18, 2010 in commentary, social media with 0 Comments
Should Social Media Sites Monitor Their Platform To Prevent Crime?

When teenagers create a mob and then wreck havoc on city streets who is to blame? If the messages to congregate are sent via Twitter and Facebook, does that mean those sites are responsible in some way? We’ll soon find out, if politicos in Philadelphia, Pa. have anything to say about it. Two City Council […]

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