Digital/Online Marketing Communications Strategy

Tag: social networking

Clara Shih On Ambient Intimacy and Appvertising

By on October 5, 2010 in best practices, social media with 0 Comments
Clara Shih On Ambient Intimacy and Appvertising

If you want to know how tapping into social networks can help your business, then touch base with Clara Shih. After all, she wrote The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate (2nd Edition), which is chock full of case studies and practical information for creating strategies and tactics to help […]

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How Social Networks Are Changing How We Do Business

By on September 28, 2010 in business strategy, social media with 0 Comments
How Social Networks Are Changing How We Do Business

When Clara Shih set out to write a second edition of her bestselling book, The Facebook Era, she had her hands full trying to keep up with all the changes happening in the social media sphere, especially among the big three: Facebook, Twitter and LinkedIn. So much so, Clara had to change the publish date […]

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What’s So Special About Twestival?

By on March 22, 2010 in social media, Twitter with 0 Comments
What’s So Special About Twestival?

The 2010 Twestival is nearly here. With this year’s Twestival, on March 25, cities around the world join in a collective effort to raise money on behalf of Concern Worldwide, an organization that works to improve life circumstances for impoverished people. Funds collected through Twestival will help support Concern Worldwide’s education projects. The Twestival event […]

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Why You Should Make A New Year’s Social Networking Resolution

By on December 17, 2009 in commentary, social media with 0 Comments
Why You Should Make A New Year’s Social Networking Resolution

Think back on this past year: What had the greatest positive impact on the way you pursue professional endeavors? I’ll bet plenty of you say social networking. Of the ways people advanced their careers in 2009, it’s number one with a bullet. Twitter rose like a rocket and was named word of the year. Facebook […]

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2009’s Word of the Year Is…

By on December 16, 2009 in social media, Twitter with 0 Comments
2009’s Word of the Year Is…

Can you guess what word in the English language was used more than any other in 2009? Hint: It begins with “T” and ends with “R.” Figured it out? Yep: Twitter wins this year’s word popularity contest. So says The Global Language Monitor, which recently declared that Twitter rose to the top of the most-favored […]

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Does Online Communication Lead To Offline Isolation?

By on November 11, 2009 in commentary, social media with 0 Comments
Does Online Communication Lead To Offline Isolation?

Recently, while at a networking event, talk turned to whether social media and other means of online messaging actually makes us antisocial. That is, if we are so busy Tweeting, Facebooking, text messaging, and otherwise communicating through technology, are we then less eager to converse in person? Does our ability to instantly send photos and […]

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How To Fire Up Your New Product Launch

By on October 26, 2009 in business strategy, social media with 0 Comments
How To Fire Up Your New Product Launch

How do you ensure a product still in development catches fire come launch-time? Keep things largely under wraps, while simultaneously spilling a bunch of the beans. A neat trick that takes finesse to pull off; one recent example is the rollout of Google Wave. Limiting who gets to test drive Not quite ready for prime […]

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