Digital/Online Marketing Communications Strategy

Tag: social media

Digital Communications Highlights: August 2014

By on August 31, 2014 in content marketing, social media with 0 Comments
Digital Communications Highlights: August 2014

August is a time when summer vacations go into high gear, but the world of digital communications shows no let up. Pundits postulate as to why the Ice Bucket Challenge turned into a red hot phenomenon on Facebook; Delaware legislators are looking to make a law where you can leave social profiles to relatives in […]

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Digital Communications Highlights: June 2014

Digital Communications Highlights: June 2014

This month’s round-up of digital communications articles from around the web presents a mixed bag of tricks. Topics include social media tips you likely haven’t heard of before, ideas for visual tweaks to your website or landing page that can help boost conversions and new advertising options from Twitter. Here are digital highlights for June […]

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Digital Communications Highlights: May 2014

Digital Communications Highlights: May 2014

There’s always something new to learn in online communications. This blog spotlights some of those things, but lots of other websites do a great job of covering what’s going on in the digital world, too. That’s why I’m starting a series, Digital Communications Highlights, a monthly round-up of stories that caught my attention as a […]

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3 Tips to Make a Video Go Viral

By on April 22, 2014 in content marketing with 0 Comments
3 Tips to Make a Video Go Viral

Recently, while waiting for my turn in the chair at the hair salon, my hairdresser, Marianne, and another customer, were oohing and aahing with their eyes glued to an iPhone. “You have to see this video,” Marianne said, as she passed the phone my way. “You’ll love it.” The video is of a wedding in […]

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Social Media Analytics: Interview With Author And Analyst Marshall Sponder

By on September 25, 2011 in business strategy with 0 Comments
Social Media Analytics: Interview With Author And Analyst Marshall Sponder

Do you want to know the business value all of the effort you put into social media? Is it important for you to figure out how facebooking, tweeting, youtubing, blogging and other social activities affect your bottom line? To figure this out you must go deeper than just looking at what’s happening on your own […]

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Is Social Media Overrated?

By on July 10, 2011 in social media with 0 Comments
Is Social Media Overrated?

Participants at Fast Company’s recent Innovation Uncensored conference were asked “What’s the most overrated trend in business today?” Guess what tops the list. It’s social media. These very same folks were also asked “What is the most underrated trend in business today?” Now take a stab at what tops that list. It’s social media. If […]

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Talkin’ About Hearsay: A New Social Media Management Platform

By on March 20, 2011 in social media with 0 Comments
Talkin’ About Hearsay: A New Social Media Management Platform

While doing research for her bestselling book, The Facebook Era, Clara Shih talked to lots of companies about how they were using social networks. Somewhere along the line Clara realized all the insights and direct connections she was making presented the perfect opportunity to start a business. Necessity is the mother of invention Clara saw […]

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Tips For Making Videos That Are Doggone Good

Tips For Making Videos That Are Doggone Good

It’s cliché marketing advice to suggest that you “think out of the box” in order to “cut through the clutter.” Maybe so — still, it’s good advice. Of course the trick is in the doing. How do you come up with a creative idea that sets you apart from the crowd? I’ll answer by showing, […]

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How Long Does It Take To Tell Your Story?

By on November 23, 2010 in marketing and public relations with 0 Comments
How Long Does It Take To Tell Your Story?

Good marketing is like good storytelling. Truly effective marketing hits on emotional touchpoints that make us believe what you have to say, enough so that we’re persuaded to buy what you’ve got for sale. We need to see ourselves in your story. It’s no accident we have the expression, “I don’t buy that story for […]

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The ROI of Real-Time Marketing and Public Relations

By on November 1, 2010 in marketing and public relations with 0 Comments
The ROI of Real-Time Marketing and Public Relations

Psst, want a hot stock tip? Invest in businesses that engage in real-time marketing and PR. This list includes: Companies that adopt emerging communications trends – these days this includes social media and web analytics Companies that respond to media and customer concerns promptly and courteously Companies that respond to inquiries from A-list bloggers ASAP […]

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