Digital/Online Marketing Communications Strategy

Tag: social media profit

The Social Media Smokescreen

By on December 7, 2009 in commentary, social media with 0 Comments
The Social Media Smokescreen

Today, at a networking meeting, I met someone involved in marketing and branding. We got to talking about social media, and quicker than you can type a tweet, this guy brought up return on investment. He asserted, unless you can clearly identify the monetary payback on social media, many brand managers won’t give it the […]

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Report Reveals How Top Brands Succeed With Social Media

By on July 26, 2009 in best practices, social media with 0 Comments
Report Reveals How Top Brands Succeed With Social Media

It’s easy to get in the social media game. Set up an account, post some content, and there you go. Sure, it’s more complicated than that. Still, ultimately, the big question many companies what to know is if the investment into social media has a real impact on its brand and does that impact lead […]

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