Digital/Online Marketing Communications Strategy

Tag: smartphone

Mobile Search: Urgency and the Distraction Factor

By on June 6, 2011 in Uncategorized with 0 Comments
Mobile Search: Urgency and the Distraction Factor

What’s the main reason we perform web searches on our smartphones? Urgency. There’s some sort of information we need, immediately. We want our news instantly, and our shopping, too. Once we get the info we’re looking for, we’re motivated to take action. If it’s related to shopping we’ll buy something, right then and there, via […]

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