Digital/Online Marketing Communications Strategy

Tag: SEO

Digital Communications Highlights: November 2014

Digital Communications Highlights: November 2014

According to a popular seasonal song, right about now Santa is making his list and checking it twice. Apparently plenty of others are following the jolly man’s lead, by making their own lists, for assorted aspects of digital communications. Topics include content marketing, user experience myths, website contact pages that really grab your attention, and […]

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A Simple Way to Boost Search Engine Marketing Results

By on November 24, 2014 in search engine marketing (SEM) with 0 Comments
A Simple Way to Boost Search Engine Marketing Results

When you create a marketing plan, does it make sense to intentionally exclude 30% of your potential target audience as part of your strategy? I’m guessing your response is no. You may even think it’s a dumb question. Who willingly ignores that amount of potential business? Yet many search marketers do just that, without giving […]

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5 Great Websites For SEO Information

By on November 11, 2014 in search engine optimization (SEO) with 1 Comment
5 Great Websites For SEO Information

According to Internet Live Stats, there are currently in excess of 1 billion websites on the World Wide Web. Needless to say, it takes some doing to stand out and be found in that crowd. Of course, you don’t need for everybody to find your site; just the people who are looking for whatever it […]

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Digital Communications Highlights: October 2014

Digital Communications Highlights: October 2014

Not that I purposefully planned it this way, but when going though my list of potential highlights for the month of October, it seems most all of the articles that made the cut either have fairly long titles and/or are a top 10 list of one sort or another. But then, as many a digital […]

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Digital Communications Highlights: July 2014

Digital Communications Highlights: July 2014

What’s the most effective digital marketing strategy? Is Pinterest worth your time and trouble? Why is no one using your super-duper way cool app? This month’s selection of digital communications highlights has the answers to these topical questions, plus tips and resources for user experience, SEO and an unusual strategy to get people to change […]

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The Risk of Black Hat SEO (And How to Avoid It)

By on February 15, 2011 in search engine optimization with 1 Comment
The Risk of Black Hat SEO (And How to Avoid It)

Snagging the top spot in search engine results is the ultimate aim of search engine optimization. If you hire a company to handle your SEO, you want them to do their best to get you there. You would not expect that company to use unethical tactics to boost your search rank. But if they did, […]

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Is Your Website Optimized for Google Instant Previews?

Is Your Website Optimized for Google Instant Previews?

How many times have you clicked on a link in your Google search results only to find that webpage didn’t have the information or the item you wanted? These things happen. No matter how good the search engine, it’s not a mind reader. Only you know exactly what’s most relevant for your particular purposes. Goggle […]

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Can Bad Word Of Mouth Boost Your SEO?

By on November 29, 2010 in search engine optimization with 1 Comment
Can Bad Word Of Mouth Boost Your SEO?

Do complaints registered online against your company actually boost your business’ search engine rank? One retailer, who goes out of his way to rankle customers, swears this is true. Business owner provokes customer complaints, on purpose An article in the New York Times, penned by David Segal and titled “A Bully Finds a Pulpit on […]

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Best Practices: Writing Press Releases for the Web

Best Practices: Writing Press Releases for the Web

A press release posted on your website is not a press release. It’s an everybody release. Seeing as we all seek out information by hitting the web – frequently using a search engine as our guide — you can bet people other than the press are discovering and reading your releases. Most PR practitioners, however, […]

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Interview with David Meerman Scott, Author Of The New Rules Of Marketing & PR

Interview with David Meerman Scott, Author Of The New Rules Of Marketing & PR

The web makes it easy for companies to communicate directly with consumers. A good thing, so long as you know how to work that angle. Yet for a while, there weren’t any best practices on how to do it. Then along came David Meerman Scott — veteran marketer, popular blogger, and author of The New […]

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