Digital/Online Marketing Communications Strategy

Tag: search engine optimization

5 Great Websites For SEO Information

By on November 11, 2014 in search engine optimization (SEO) with 1 Comment
5 Great Websites For SEO Information

According to Internet Live Stats, there are currently in excess of 1 billion websites on the World Wide Web. Needless to say, it takes some doing to stand out and be found in that crowd. Of course, you don’t need for everybody to find your site; just the people who are looking for whatever it […]

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The Risk of Black Hat SEO (And How to Avoid It)

By on February 15, 2011 in search engine optimization with 1 Comment
The Risk of Black Hat SEO (And How to Avoid It)

Snagging the top spot in search engine results is the ultimate aim of search engine optimization. If you hire a company to handle your SEO, you want them to do their best to get you there. You would not expect that company to use unethical tactics to boost your search rank. But if they did, […]

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Is Your Website Optimized for Google Instant Previews?

Is Your Website Optimized for Google Instant Previews?

How many times have you clicked on a link in your Google search results only to find that webpage didn’t have the information or the item you wanted? These things happen. No matter how good the search engine, it’s not a mind reader. Only you know exactly what’s most relevant for your particular purposes. Goggle […]

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Can Bad Word Of Mouth Boost Your SEO?

By on November 29, 2010 in search engine optimization with 1 Comment
Can Bad Word Of Mouth Boost Your SEO?

Do complaints registered online against your company actually boost your business’ search engine rank? One retailer, who goes out of his way to rankle customers, swears this is true. Business owner provokes customer complaints, on purpose An article in the New York Times, penned by David Segal and titled “A Bully Finds a Pulpit on […]

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Interview with David Meerman Scott, Author Of The New Rules Of Marketing & PR

Interview with David Meerman Scott, Author Of The New Rules Of Marketing & PR

The web makes it easy for companies to communicate directly with consumers. A good thing, so long as you know how to work that angle. Yet for a while, there weren’t any best practices on how to do it. Then along came David Meerman Scott — veteran marketer, popular blogger, and author of The New […]

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Maximize Your SEO: Grab It By The Long Tail

Maximize Your SEO: Grab It By The Long Tail

If you’re hip to search engine optimization (SEO) then you know the importance keywords play in the process. You think about things like keyword density – a ratio representing total number of words on a page divided by the number of times a given keyword (a word or phrase someone types into a search box) […]

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Inbound Marketing: How To Get Found On The Web

Inbound Marketing: How To Get Found On The Web

Here’s a tip to ensure you rank high on search engine results for a particular concept: make it up yourself. Start a company, write a bunch of blog posts and offer webinars — all based on the concept. Once the idea gets some traction, write a book about it. Do this and you own the […]

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An Easy Trick For Increasing How Often You Post To Your Blog

By on November 3, 2009 in blogs/blogging with 0 Comments
An Easy Trick For Increasing How Often You Post To Your Blog

Did you know this November is Better Blog Month? Yes, it was decreed so by Cathy Larkin, a public relations/social media consultant, who has designed a month-long program for improving the content of your blog. A well thought-out program Larkin says one of the reasons she devised this scheme is because she wants to improve […]

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Four Great Blogs About Blogging

By on October 15, 2009 in blogs/blogging with 0 Comments
Four Great Blogs About Blogging

Have you noticed how many blogs are about blogging? Clearly, the blogging community embraces the rule of thumb to write about what you know. The upshot is; if you’re a blogger, or want to become one, there’s a plethora of free resources available on the web. Here are four sites that I find useful: Copyblogger […]

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Three Fast Growing Trends You Need To Pay Attention To

Three Fast Growing Trends You Need To Pay Attention To

I enjoy listening to people postulate what will be the next big thing. These conversations make me feel like I’m in that scene from The Graduate where Mr. McGuire tells Benjamin Braddock he has just one word to say to him: “plastics.” So what’s the word of today that’s got a great future? Social media […]

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