Digital/Online Marketing Communications Strategy

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Business Podcasting Tips From Toby Bloomberg of Diva Marketing Talks

Business Podcasting Tips From Toby Bloomberg of Diva Marketing Talks

Podcasting offers an easy way to be heard in the marketplace. It’s on-demand subscription-based audio content that lets you grab someone’s ear. Of course holding onto that ear takes finesse. Just spouting marketing messages doesn’t cut it. Then it’s an infomercial, and who’s going to subscribe to that? You must make it worth someone’s while […]

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How To (Legally) Spy On Your Competition And Get Away With It

By on September 13, 2009 in business strategy with 6 Comments
How To (Legally) Spy On Your Competition And Get Away With It

In business, you want to stay ahead of the competition. One of the best ways to do that is to know what the competition is up to in the first place. You need to be aware of what innovations they’ve got in the pipeline. What big deals are in the works? Are there any weaknesses […]

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