Digital/Online Marketing Communications Strategy

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Digital Communications Highlights: July 2014

Digital Communications Highlights: July 2014

What’s the most effective digital marketing strategy? Is Pinterest worth your time and trouble? Why is no one using your super-duper way cool app? This month’s selection of digital communications highlights has the answers to these topical questions, plus tips and resources for user experience, SEO and an unusual strategy to get people to change […]

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Social Media Analytics: Interview With Author And Analyst Marshall Sponder

By on September 25, 2011 in business strategy with 0 Comments
Social Media Analytics: Interview With Author And Analyst Marshall Sponder

Do you want to know the business value all of the effort you put into social media? Is it important for you to figure out how facebooking, tweeting, youtubing, blogging and other social activities affect your bottom line? To figure this out you must go deeper than just looking at what’s happening on your own […]

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Why What People Think of Your Website Doesn’t Really Matter

By on June 19, 2010 in web user experience with 0 Comments
Why What People Think of Your Website Doesn’t Really Matter

I’m noticing more clients say they want a user-friendly website. That’s good — it means more people realize it’s important to know how well a site works for end-users. But understanding what makes for a valid usability test? Well, that hasn’t caught on as much. Even attractive websites have usability problems This came to mind […]

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Social Media Marketing GPS: A Creative Social Media Guide

Social Media Marketing GPS: A Creative Social Media Guide

Twitter is a powerful publishing platform. But when messages are limited to 140 characters it has its limits, right? Well, less than you might think — if you’re as resourceful as Toby Bloomberg. She recently published an ebook based on interviews conducted via Twitter. A guide to social media, one tweet at a time As […]

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The State of Social Media Marketing

The State of Social Media Marketing

With so many social media tools and tactics to choose from how do you know what’s best to promote your brand? You’re not looking to simply follow the hype, right? Better to go with well-researched data regarding the reality of the many social media options. Learn about true-life success stories (and failures, to avoid making […]

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PR Outcome Measures Need A Reality Check

PR Outcome Measures Need A Reality Check

The public relations industry has long dealt with the nettlesome fact that much of what PR accomplishes — such as generating buzz and creating affinity toward a brand — is difficult if not impossible to measure. Meanwhile corporate executives are hot for hard numbers that determine how PR helps specific organizational and project goals. It’s […]

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