Digital/Online Marketing Communications Strategy

Tag: reputation management

The Social Media Smokescreen

By on December 7, 2009 in commentary, social media with 0 Comments
The Social Media Smokescreen

Today, at a networking meeting, I met someone involved in marketing and branding. We got to talking about social media, and quicker than you can type a tweet, this guy brought up return on investment. He asserted, unless you can clearly identify the monetary payback on social media, many brand managers won’t give it the […]

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Should Employers Ban Personal Use of Social Media While On the Job?

By on October 22, 2009 in best practices, social media with 0 Comments
Should Employers Ban Personal Use of Social Media While On the Job?

Did you know more companies are banning employees from using social networks while on the job? Oh, really? Not one tweet, or a single Facebook comment all the live-long workday? Surely some folks will go into withdrawal. That stuff is addictive, you know. Meantime, Iran tried to ban use of social media, and that didn’t […]

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