Digital/Online Marketing Communications Strategy

Tag: public relations

How to Create an Effective Email Media Pitch

By on December 15, 2014 in public relations with 0 Comments
How to Create an Effective Email Media Pitch

As we near the end of the year, I thought it would be good to get back to basics — ye old media pitch. Regardless of how skillful you are at content strategy, inbound marketing or advertising, good press is always a plus and it never goes out of style. Having a great story and […]

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Content Marketing Predictions 2014

By on December 18, 2013 in content marketing with 0 Comments
Content Marketing Predictions 2014

The Content Marketing Institute — which lays claim to being the longest running source of content marketing predictions — continues its streak with a new ebook: 50 Content Marketing Predictions for 2014. Per prior years, this edition features prognostications by assorted folks who work in the world of marketing communications. Contributors include Joe Chernov, (@jchernov) […]

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Recommended Reading: Real-Time Marketing & PR

By on December 13, 2010 in books, marketing and public relations with 0 Comments
Recommended Reading: Real-Time Marketing & PR

You know how they say time is money? Well, these days it’s your reputation, too. With an always-on 24/7 internet, if you’re in the news in a negative way, you must respond immediately. There’s little time to plod though a carefully measured crises communications plan while a story races across the web — where videos […]

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Why You Must Be The Master of Your Domain

By on November 10, 2010 in marketing and public relations with 0 Comments
Why You Must Be The Master of Your Domain

All you have to do to own a web address is buy and register the domain name. There are plenty of sites that offer this service, including BuyDomains, Go Daddy, Network Solutions, and Register.com. Most web domain names cost under $10 per year. Unless someone already owns the domain, in which case prices may vary […]

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The ROI of Real-Time Marketing and Public Relations

By on November 1, 2010 in marketing and public relations with 0 Comments
The ROI of Real-Time Marketing and Public Relations

Psst, want a hot stock tip? Invest in businesses that engage in real-time marketing and PR. This list includes: Companies that adopt emerging communications trends – these days this includes social media and web analytics Companies that respond to media and customer concerns promptly and courteously Companies that respond to inquiries from A-list bloggers ASAP […]

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Business Podcasting Tips From Toby Bloomberg of Diva Marketing Talks

Business Podcasting Tips From Toby Bloomberg of Diva Marketing Talks

Podcasting offers an easy way to be heard in the marketplace. It’s on-demand subscription-based audio content that lets you grab someone’s ear. Of course holding onto that ear takes finesse. Just spouting marketing messages doesn’t cut it. Then it’s an infomercial, and who’s going to subscribe to that? You must make it worth someone’s while […]

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Best Practices: Writing Press Releases for the Web

Best Practices: Writing Press Releases for the Web

A press release posted on your website is not a press release. It’s an everybody release. Seeing as we all seek out information by hitting the web – frequently using a search engine as our guide — you can bet people other than the press are discovering and reading your releases. Most PR practitioners, however, […]

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Communications Trends for 2010 (Part 1)

Communications Trends for 2010 (Part 1)

Does the start of a new year inspire you to think about the future? Me too. And what about those resolutions? Now comes the time to see if we really intend to keep them. Per my recent post, Why You Should Make A New Year’s Social Media Resolution, one of my goals is to be […]

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The Social Media Smokescreen

By on December 7, 2009 in commentary, social media with 0 Comments
The Social Media Smokescreen

Today, at a networking meeting, I met someone involved in marketing and branding. We got to talking about social media, and quicker than you can type a tweet, this guy brought up return on investment. He asserted, unless you can clearly identify the monetary payback on social media, many brand managers won’t give it the […]

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How To Fire Up Your New Product Launch

By on October 26, 2009 in business strategy, social media with 0 Comments
How To Fire Up Your New Product Launch

How do you ensure a product still in development catches fire come launch-time? Keep things largely under wraps, while simultaneously spilling a bunch of the beans. A neat trick that takes finesse to pull off; one recent example is the rollout of Google Wave. Limiting who gets to test drive Not quite ready for prime […]

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