Digital/Online Marketing Communications Strategy

Tag: profit

The Social Media Smokescreen

By on December 7, 2009 in commentary, social media with 0 Comments
The Social Media Smokescreen

Today, at a networking meeting, I met someone involved in marketing and branding. We got to talking about social media, and quicker than you can type a tweet, this guy brought up return on investment. He asserted, unless you can clearly identify the monetary payback on social media, many brand managers won’t give it the […]

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