Digital/Online Marketing Communications Strategy

Tag: PR

Digital Communications Highlights: December 2015

Digital Communications Highlights: December 2015

It’s the time of season to reflect on the year that was, and to ponder what’s to come in the year ahead. Right now, we’re seeing an abundance of posts putting 2014 in perspective, or offering predictions on what’s in store for digital marketing communications in 2015. Here are several articles that can help you […]

Share

Continue Reading »

How to Create an Effective Email Media Pitch

By on December 15, 2014 in public relations with 0 Comments
How to Create an Effective Email Media Pitch

As we near the end of the year, I thought it would be good to get back to basics — ye old media pitch. Regardless of how skillful you are at content strategy, inbound marketing or advertising, good press is always a plus and it never goes out of style. Having a great story and […]

Share

Continue Reading »

Content Marketing Predictions 2014

By on December 18, 2013 in content marketing with 0 Comments
Content Marketing Predictions 2014

The Content Marketing Institute — which lays claim to being the longest running source of content marketing predictions — continues its streak with a new ebook: 50 Content Marketing Predictions for 2014. Per prior years, this edition features prognostications by assorted folks who work in the world of marketing communications. Contributors include Joe Chernov, (@jchernov) […]

Share

Continue Reading »

Recommended Reading: Real-Time Marketing & PR

By on December 13, 2010 in books, marketing and public relations with 0 Comments
Recommended Reading: Real-Time Marketing & PR

You know how they say time is money? Well, these days it’s your reputation, too. With an always-on 24/7 internet, if you’re in the news in a negative way, you must respond immediately. There’s little time to plod though a carefully measured crises communications plan while a story races across the web — where videos […]

Share

Continue Reading »

Can Bad Word Of Mouth Boost Your SEO?

By on November 29, 2010 in search engine optimization with 1 Comment
Can Bad Word Of Mouth Boost Your SEO?

Do complaints registered online against your company actually boost your business’ search engine rank? One retailer, who goes out of his way to rankle customers, swears this is true. Business owner provokes customer complaints, on purpose An article in the New York Times, penned by David Segal and titled “A Bully Finds a Pulpit on […]

Share

Continue Reading »

The ROI of Real-Time Marketing and Public Relations

By on November 1, 2010 in marketing and public relations with 0 Comments
The ROI of Real-Time Marketing and Public Relations

Psst, want a hot stock tip? Invest in businesses that engage in real-time marketing and PR. This list includes: Companies that adopt emerging communications trends – these days this includes social media and web analytics Companies that respond to media and customer concerns promptly and courteously Companies that respond to inquiries from A-list bloggers ASAP […]

Share

Continue Reading »

Business Podcasting Tips From Toby Bloomberg of Diva Marketing Talks

Business Podcasting Tips From Toby Bloomberg of Diva Marketing Talks

Podcasting offers an easy way to be heard in the marketplace. It’s on-demand subscription-based audio content that lets you grab someone’s ear. Of course holding onto that ear takes finesse. Just spouting marketing messages doesn’t cut it. Then it’s an infomercial, and who’s going to subscribe to that? You must make it worth someone’s while […]

Share

Continue Reading »

Best Practices: Writing Press Releases for the Web

Best Practices: Writing Press Releases for the Web

A press release posted on your website is not a press release. It’s an everybody release. Seeing as we all seek out information by hitting the web – frequently using a search engine as our guide — you can bet people other than the press are discovering and reading your releases. Most PR practitioners, however, […]

Share

Continue Reading »

Communications Trends for 2010 (Part 1)

Communications Trends for 2010 (Part 1)

Does the start of a new year inspire you to think about the future? Me too. And what about those resolutions? Now comes the time to see if we really intend to keep them. Per my recent post, Why You Should Make A New Year’s Social Media Resolution, one of my goals is to be […]

Share

Continue Reading »

The State of Social Media Marketing

The State of Social Media Marketing

With so many social media tools and tactics to choose from how do you know what’s best to promote your brand? You’re not looking to simply follow the hype, right? Better to go with well-researched data regarding the reality of the many social media options. Learn about true-life success stories (and failures, to avoid making […]

Share

Continue Reading »

Top