Digital/Online Marketing Communications Strategy

Tag: online marketing

A Simple Way to Boost Search Engine Marketing Results

By on November 24, 2014 in search engine marketing (SEM) with 0 Comments
A Simple Way to Boost Search Engine Marketing Results

When you create a marketing plan, does it make sense to intentionally exclude 30% of your potential target audience as part of your strategy? I’m guessing your response is no. You may even think it’s a dumb question. Who willingly ignores that amount of potential business? Yet many search marketers do just that, without giving […]

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Clara Shih On Ambient Intimacy and Appvertising

By on October 5, 2010 in best practices, social media with 0 Comments
Clara Shih On Ambient Intimacy and Appvertising

If you want to know how tapping into social networks can help your business, then touch base with Clara Shih. After all, she wrote The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate (2nd Edition), which is chock full of case studies and practical information for creating strategies and tactics to help […]

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How Social Networks Are Changing How We Do Business

By on September 28, 2010 in business strategy, social media with 0 Comments
How Social Networks Are Changing How We Do Business

When Clara Shih set out to write a second edition of her bestselling book, The Facebook Era, she had her hands full trying to keep up with all the changes happening in the social media sphere, especially among the big three: Facebook, Twitter and LinkedIn. So much so, Clara had to change the publish date […]

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Interview with David Meerman Scott, Author Of The New Rules Of Marketing & PR

Interview with David Meerman Scott, Author Of The New Rules Of Marketing & PR

The web makes it easy for companies to communicate directly with consumers. A good thing, so long as you know how to work that angle. Yet for a while, there weren’t any best practices on how to do it. Then along came David Meerman Scott — veteran marketer, popular blogger, and author of The New […]

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Inbound Marketing: How To Get Found On The Web

Inbound Marketing: How To Get Found On The Web

Here’s a tip to ensure you rank high on search engine results for a particular concept: make it up yourself. Start a company, write a bunch of blog posts and offer webinars — all based on the concept. Once the idea gets some traction, write a book about it. Do this and you own the […]

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Is Twitter Really Just A Bunch of Babble?

Is Twitter Really Just A Bunch of Babble?

A new study claims that 40 percent of all content on Twitter is “pointless babble.” This of course instigated much babbling amongst Twitter users. Separating the good tweets from the chaff Conducted by Pear Analytics, and based on a two-week watch of the public timeline, the report includes a variety of statistics about Twitter. The […]

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