Digital/Online Marketing Communications Strategy

Tag: MySpace

Does Online Communication Lead To Offline Isolation?

By on November 11, 2009 in commentary, social media with 0 Comments
Does Online Communication Lead To Offline Isolation?

Recently, while at a networking event, talk turned to whether social media and other means of online messaging actually makes us antisocial. That is, if we are so busy Tweeting, Facebooking, text messaging, and otherwise communicating through technology, are we then less eager to converse in person? Does our ability to instantly send photos and […]

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Should Employers Ban Personal Use of Social Media While On the Job?

By on October 22, 2009 in best practices, social media with 0 Comments
Should Employers Ban Personal Use of Social Media While On the Job?

Did you know more companies are banning employees from using social networks while on the job? Oh, really? Not one tweet, or a single Facebook comment all the live-long workday? Surely some folks will go into withdrawal. That stuff is addictive, you know. Meantime, Iran tried to ban use of social media, and that didn’t […]

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Book Review: The New Community Rules, Marketing On The Social Web

By on September 18, 2009 in best practices, books, social media with 0 Comments
Book Review: The New Community Rules, Marketing On The Social Web

There’s debate about whether anyone can be deemed a social media expert because the field is relatively new, and continues to evolve so rapidly, that it’s too soon for anyone to claim that label. Well, if you go by what’s currently happening in the social media sphere, Tamar Weinberg is an expert. Steeped in social […]

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How To Create A Winning Corporate Social Media Policy

How To Create A Winning Corporate Social Media Policy

Nearly every day there’s another research report raving about how corporations are getting into social media. One study — Social Media: Embracing the Opportunities, Averting the Risk — dares to be different. Yes, it includes those juicy numbers that gets everyone all exercised about the speed at which social media acceptance is accelerating. But then […]

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