Tag: mobile
8 Resources for Mobile Marketing and Design

Mobile is the now the main way Americans access the internet, and our needs and expectations are often different when using a smartphone or tablet than when we’re at a desktop computer. Then, when you consider the growing number of mobile options, clearly one size does not fit all. This means as a marketer, you […]
The Call for Custom Smartphone Home Screens

Odds are, you use a mobile smartphone, right? Okay, now guess how many times you look at it during the course of just one day. If you’re in line with the average mobile phone user, the answer is about 100. To see if that’s accurate, you can start to keep a daily tally, or, you […]
Mobile Search: Urgency and the Distraction Factor

What’s the main reason we perform web searches on our smartphones? Urgency. There’s some sort of information we need, immediately. We want our news instantly, and our shopping, too. Once we get the info we’re looking for, we’re motivated to take action. If it’s related to shopping we’ll buy something, right then and there, via […]