Tag: mobile
Digital Communications Highlights: July 2015
How to Use the Psychology of Choice to Increase Online Sales: The web makes it easy to present your customers with a wide array of products to peruse and purchase. But is there such a thing as too much choice? Although it may seem counterintuitive, research on how people experience the decision-making process proves that […]
Digital Communications Highlights: May 2015
The Emotions and Behaviors of Real Apple Watch Users: What happens when you give someone an Apple Watch for a week and ask for feedback? As the global branding agency MBLM discovered, you learn a lot about how the device offers a new and intimate experience between people and technology. MBLM 9 Slides From the […]
Digital Communications Highlights: October 2014
Not that I purposefully planned it this way, but when going though my list of potential highlights for the month of October, it seems most all of the articles that made the cut either have fairly long titles and/or are a top 10 list of one sort or another. But then, as many a digital […]
8 Resources for Mobile Marketing and Design
Mobile is the now the main way Americans access the internet, and our needs and expectations are often different when using a smartphone or tablet than when we’re at a desktop computer. Then, when you consider the growing number of mobile options, clearly one size does not fit all. This means as a marketer, you […]
The Call for Custom Smartphone Home Screens
Odds are, you use a mobile smartphone, right? Okay, now guess how many times you look at it during the course of just one day. If you’re in line with the average mobile phone user, the answer is about 100. To see if that’s accurate, you can start to keep a daily tally, or, you […]
Mobile Search: Urgency and the Distraction Factor
What’s the main reason we perform web searches on our smartphones? Urgency. There’s some sort of information we need, immediately. We want our news instantly, and our shopping, too. Once we get the info we’re looking for, we’re motivated to take action. If it’s related to shopping we’ll buy something, right then and there, via […]
Why The Future Of Technology Is Simplicity
Do you enjoy trendspotting? I sure do. Hence those two recent blog posts: Communications Trends For 2010, Part 1 and Part 2. It’s time to move on to other topics. But before doing so, I wanted to share one more thought about what’s next. People who are not technologically inclined will determine the future of […]