Digital/Online Marketing Communications Strategy

Tag: measurement

Social Media Analytics: Interview With Author And Analyst Marshall Sponder

By on September 25, 2011 in business strategy with 0 Comments
Social Media Analytics: Interview With Author And Analyst Marshall Sponder

Do you want to know the business value all of the effort you put into social media? Is it important for you to figure out how facebooking, tweeting, youtubing, blogging and other social activities affect your bottom line? To figure this out you must go deeper than just looking at what’s happening on your own […]

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The Social Media Smokescreen

By on December 7, 2009 in commentary, social media with 0 Comments
The Social Media Smokescreen

Today, at a networking meeting, I met someone involved in marketing and branding. We got to talking about social media, and quicker than you can type a tweet, this guy brought up return on investment. He asserted, unless you can clearly identify the monetary payback on social media, many brand managers won’t give it the […]

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PR Outcome Measures Need A Reality Check

PR Outcome Measures Need A Reality Check

The public relations industry has long dealt with the nettlesome fact that much of what PR accomplishes — such as generating buzz and creating affinity toward a brand — is difficult if not impossible to measure. Meanwhile corporate executives are hot for hard numbers that determine how PR helps specific organizational and project goals. It’s […]

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