Digital/Online Marketing Communications Strategy

Tag: LinkedIn

How to Create Perfect Posts on Social Platforms [Infographic]

By on March 24, 2015 in infographic, social media with 0 Comments
How to Create Perfect Posts on Social Platforms [Infographic]

If you want to see success through social media marketing then you need to understand that each platform has its own set of best practices. Posting the same piece of content in exactly the same way across the different social sites may be efficient, but it’s not the most effective way to go. What works […]

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Best Words to Increase Engagement on Social Media

By on October 16, 2014 in social media with 0 Comments
Best Words to Increase Engagement on Social Media

What’s in a word? When it comes to Facebook, Twitter, LinkedIn and other social media, more than you may think. Your exact choice of words can have a big affect on whether or not people care about and share your content. Just putting good stuff out there is not enough. What you say in a […]

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How Social Networks Are Changing How We Do Business

By on September 28, 2010 in business strategy, social media with 0 Comments
How Social Networks Are Changing How We Do Business

When Clara Shih set out to write a second edition of her bestselling book, The Facebook Era, she had her hands full trying to keep up with all the changes happening in the social media sphere, especially among the big three: Facebook, Twitter and LinkedIn. So much so, Clara had to change the publish date […]

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Recommended Reading: The Facebook Era

By on February 9, 2010 in books, Facebook, social media with 0 Comments
Recommended Reading: The Facebook Era

It’s so easy to set up an account on Facebook or Twitter pretty much anyone can do it. Knowing how to effectively use those sites for business purposes?  That’s more complicated. Different social networking sites present different opportunities — and challenges. You can try and figure it out through trial and error. Or, if you […]

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Why You Should Make A New Year’s Social Networking Resolution

By on December 17, 2009 in commentary, social media with 0 Comments
Why You Should Make A New Year’s Social Networking Resolution

Think back on this past year: What had the greatest positive impact on the way you pursue professional endeavors? I’ll bet plenty of you say social networking. Of the ways people advanced their careers in 2009, it’s number one with a bullet. Twitter rose like a rocket and was named word of the year. Facebook […]

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Expand Your Network With Xing, The European LinkedIn

By on November 13, 2009 in social media with 3 Comments
Expand Your Network With Xing, The European LinkedIn

If you want to expand your network and gain global contacts, here’s a tip: join Xing. Like LinkedIn and ZoomInfo, it’s a social network for business professionals. The European LinkedIn According to the corporate overview on its investor relations page (it’s a publicly traded company), Xing has in excess of 8.3 million members and the […]

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Book Review: The New Community Rules, Marketing On The Social Web

By on September 18, 2009 in best practices, books, social media with 0 Comments
Book Review: The New Community Rules, Marketing On The Social Web

There’s debate about whether anyone can be deemed a social media expert because the field is relatively new, and continues to evolve so rapidly, that it’s too soon for anyone to claim that label. Well, if you go by what’s currently happening in the social media sphere, Tamar Weinberg is an expert. Steeped in social […]

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