Digital/Online Marketing Communications Strategy

Tag: guidelines

Why You Absolutely Must Have a Mobile-Friendly Website

By on March 18, 2015 in mobile, user experience with 0 Comments
Why You Absolutely Must Have a Mobile-Friendly Website

If you’ve been holding off on optimizing your website for mobile because you weren’t sure if you really needed to do so, how’s this for an incentive: Starting April 21, Google is giving more weight to mobile-friendliness in its algorithm. In plain old English this means, sites that are not mobile optimized will be downgraded […]

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The DIY Guide to Web Usability Testing

By on November 29, 2009 in web user experience with 2 Comments
The DIY Guide to Web Usability Testing

Usability is a simple word that’s tough to pin down. If you define it as “capable of being used” the implication is, you can either use something, or not. Pretty cut and dry. Ah, but there’s more to it. A car, for instance, can operate perfectly fine; or it can start and stall and start […]

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Should Employers Ban Personal Use of Social Media While On the Job?

By on October 22, 2009 in best practices, social media with 0 Comments
Should Employers Ban Personal Use of Social Media While On the Job?

Did you know more companies are banning employees from using social networks while on the job? Oh, really? Not one tweet, or a single Facebook comment all the live-long workday? Surely some folks will go into withdrawal. That stuff is addictive, you know. Meantime, Iran tried to ban use of social media, and that didn’t […]

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How To Create A Winning Corporate Social Media Policy

How To Create A Winning Corporate Social Media Policy

Nearly every day there’s another research report raving about how corporations are getting into social media. One study — Social Media: Embracing the Opportunities, Averting the Risk — dares to be different. Yes, it includes those juicy numbers that gets everyone all exercised about the speed at which social media acceptance is accelerating. But then […]

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