Digital/Online Marketing Communications Strategy

Tag: content strategy

Is Your Content Really Truly King?

By on April 6, 2010 in communications strategy with 0 Comments
Is Your Content Really Truly King?

Tell me if you’ve heard this before: Content is king. It’s a popular catch-phrase of many a marketer. But how many actually practice what they preach? Talking the talk and walking the walk are two different things. From what I can tell, there’s a heck of a lot more talking than walking. Generic content abounds […]

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Is Your Web Content A Whole Lot Of Nothing?

By on March 13, 2010 in communications strategy with 0 Comments
Is Your Web Content A Whole Lot Of Nothing?

This week I toured a health center facility. I’m part of a team hired to overhaul its website and we took the tour to glean information for our content strategy. The woman who showed us around gave us good fodder for our project. We asked questions about all kinds of things and wondered what she […]

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Top 6 Usability Tips For Website Design

By on January 26, 2010 in web user experience with 0 Comments
Top 6 Usability Tips For Website Design

This is a guest post by Ruben Reyes, President of Lyquix, Inc. a Philadelphia-based  IT and web development company. Ruben works hard to help prevent poorly designed websites from ever seeing the light of day and I’m pleased he was kind enough to write this article outlining six important usability tips. Read up and learn […]

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Communications Trends for 2010 (Part 1)

Communications Trends for 2010 (Part 1)

Does the start of a new year inspire you to think about the future? Me too. And what about those resolutions? Now comes the time to see if we really intend to keep them. Per my recent post, Why You Should Make A New Year’s Social Media Resolution, one of my goals is to be […]

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The Boob Trial

By on December 2, 2009 in blogs/blogging with 0 Comments
The Boob Trial

Guest post by: Steve Hartkopf | Read his blog If you blog, then you know that generating traffic takes constant promotion, especially in the beginning.  My blog readership is up nicely this year and it isn’t an accident — I work hard. I believe bloggers earn every one of their readers. That said, I’m always […]

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An Easy Trick For Increasing How Often You Post To Your Blog

By on November 3, 2009 in blogs/blogging with 0 Comments
An Easy Trick For Increasing How Often You Post To Your Blog

Did you know this November is Better Blog Month? Yes, it was decreed so by Cathy Larkin, a public relations/social media consultant, who has designed a month-long program for improving the content of your blog. A well thought-out program Larkin says one of the reasons she devised this scheme is because she wants to improve […]

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How Your Website Can Soar Above The Rest

By on October 20, 2009 in Uncategorized, web user experience with 0 Comments
How Your Website Can Soar Above The Rest

What’s the difference between a good website and a great one? It can be a fine line, but one you want to cross. Recently, when discussing this very topic, I used ballet as a point of comparison. Yes, ballet can relate to website strategy. Here’s how: Shiny dancer Earlier this year I went to a […]

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(Baby)Stepping Into The Blogosphere

By on July 17, 2009 in About This Blog with 0 Comments
(Baby)Stepping Into The Blogosphere

Welcome to the Communications Strategist: A new source of ideas for creating communications strategies and tactics that can help you get the results you want, and maybe even more. The scope will include the traditional (such as print, which does still exist, at least for the moment, and the 4P’s of the marketing mix), current […]

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