Digital/Online Marketing Communications Strategy

Tag: communications

Digital Communications Highlights: August 2014

By on August 31, 2014 in content marketing, social media with 0 Comments
Digital Communications Highlights: August 2014

August is a time when summer vacations go into high gear, but the world of digital communications shows no let up. Pundits postulate as to why the Ice Bucket Challenge turned into a red hot phenomenon on Facebook; Delaware legislators are looking to make a law where you can leave social profiles to relatives in […]

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Content Marketing Predictions 2014

By on December 18, 2013 in content marketing with 0 Comments
Content Marketing Predictions 2014

The Content Marketing Institute — which lays claim to being the longest running source of content marketing predictions — continues its streak with a new ebook: 50 Content Marketing Predictions for 2014. Per prior years, this edition features prognostications by assorted folks who work in the world of marketing communications. Contributors include Joe Chernov, (@jchernov) […]

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Recommended Reading: Real-Time Marketing & PR

By on December 13, 2010 in books, marketing and public relations with 0 Comments
Recommended Reading: Real-Time Marketing & PR

You know how they say time is money? Well, these days it’s your reputation, too. With an always-on 24/7 internet, if you’re in the news in a negative way, you must respond immediately. There’s little time to plod though a carefully measured crises communications plan while a story races across the web — where videos […]

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The ROI of Real-Time Marketing and Public Relations

By on November 1, 2010 in marketing and public relations with 0 Comments
The ROI of Real-Time Marketing and Public Relations

Psst, want a hot stock tip? Invest in businesses that engage in real-time marketing and PR. This list includes: Companies that adopt emerging communications trends – these days this includes social media and web analytics Companies that respond to media and customer concerns promptly and courteously Companies that respond to inquiries from A-list bloggers ASAP […]

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Inbound Marketing: How To Get Found On The Web

Inbound Marketing: How To Get Found On The Web

Here’s a tip to ensure you rank high on search engine results for a particular concept: make it up yourself. Start a company, write a bunch of blog posts and offer webinars — all based on the concept. Once the idea gets some traction, write a book about it. Do this and you own the […]

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Communications Trends for 2010 (Part 1)

Communications Trends for 2010 (Part 1)

Does the start of a new year inspire you to think about the future? Me too. And what about those resolutions? Now comes the time to see if we really intend to keep them. Per my recent post, Why You Should Make A New Year’s Social Media Resolution, one of my goals is to be […]

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The State of Social Media Marketing

The State of Social Media Marketing

With so many social media tools and tactics to choose from how do you know what’s best to promote your brand? You’re not looking to simply follow the hype, right? Better to go with well-researched data regarding the reality of the many social media options. Learn about true-life success stories (and failures, to avoid making […]

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The Social Media Smokescreen

By on December 7, 2009 in commentary, social media with 0 Comments
The Social Media Smokescreen

Today, at a networking meeting, I met someone involved in marketing and branding. We got to talking about social media, and quicker than you can type a tweet, this guy brought up return on investment. He asserted, unless you can clearly identify the monetary payback on social media, many brand managers won’t give it the […]

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Does Online Communication Lead To Offline Isolation?

By on November 11, 2009 in commentary, social media with 0 Comments
Does Online Communication Lead To Offline Isolation?

Recently, while at a networking event, talk turned to whether social media and other means of online messaging actually makes us antisocial. That is, if we are so busy Tweeting, Facebooking, text messaging, and otherwise communicating through technology, are we then less eager to converse in person? Does our ability to instantly send photos and […]

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Recommended Reading: Six Pixels of Separation

Recommended Reading: Six Pixels of Separation

In Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. Mitch Joel recounts the tale of how in the 1500s the Spanish explorer Hernando Cortez captained 11 ships carrying more than 500 soldiers to Mexico on a mission to conquer the Aztecs. Many fell ill along the way and others were intimidated […]

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