Digital/Online Marketing Communications Strategy

Tag: Communications Strategy

Interview with David Meerman Scott, Author Of The New Rules Of Marketing & PR

Interview with David Meerman Scott, Author Of The New Rules Of Marketing & PR

The web makes it easy for companies to communicate directly with consumers. A good thing, so long as you know how to work that angle. Yet for a while, there weren’t any best practices on how to do it. Then along came David Meerman Scott — veteran marketer, popular blogger, and author of The New […]

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Recommended Reading: The Facebook Era

By on February 9, 2010 in books, Facebook, social media with 0 Comments
Recommended Reading: The Facebook Era

It’s so easy to set up an account on Facebook or Twitter pretty much anyone can do it. Knowing how to effectively use those sites for business purposes?  That’s more complicated. Different social networking sites present different opportunities — and challenges. You can try and figure it out through trial and error. Or, if you […]

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What Makes An Effective Corporate Video?

By on January 28, 2010 in communications strategy, video with 0 Comments
What Makes An Effective Corporate Video?

If a picture is worth a thousand words, how much is a video on your website worth? Plenty more. Or a lot less. It depends on the video. And the website. If you’re an individual “citizen” blogger, you may be fine with something that has a homemade look. People will often give you a pass. […]

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Communications Trends For 2010 (Part 2)

By on January 19, 2010 in communications strategy, trends with 0 Comments
Communications Trends For 2010 (Part 2)

January is prime time for crystal ball gazing. You know, looking into the future. And while we can’t predict all that’s yet to come, we can expect exciting times ahead. My previous post, Communications Trends For 2010 (Part 1), featured forecasts from several individuals whose ideas and opinions I greatly admire. They’re all deep thinkers […]

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Why You Should Make A New Year’s Social Networking Resolution

By on December 17, 2009 in commentary, social media with 0 Comments
Why You Should Make A New Year’s Social Networking Resolution

Think back on this past year: What had the greatest positive impact on the way you pursue professional endeavors? I’ll bet plenty of you say social networking. Of the ways people advanced their careers in 2009, it’s number one with a bullet. Twitter rose like a rocket and was named word of the year. Facebook […]

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The Social Media Smokescreen

By on December 7, 2009 in commentary, social media with 0 Comments
The Social Media Smokescreen

Today, at a networking meeting, I met someone involved in marketing and branding. We got to talking about social media, and quicker than you can type a tweet, this guy brought up return on investment. He asserted, unless you can clearly identify the monetary payback on social media, many brand managers won’t give it the […]

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Recommended Reading: Six Pixels of Separation

Recommended Reading: Six Pixels of Separation

In Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. Mitch Joel recounts the tale of how in the 1500s the Spanish explorer Hernando Cortez captained 11 ships carrying more than 500 soldiers to Mexico on a mission to conquer the Aztecs. Many fell ill along the way and others were intimidated […]

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How To Fire Up Your New Product Launch

By on October 26, 2009 in business strategy, social media with 0 Comments
How To Fire Up Your New Product Launch

How do you ensure a product still in development catches fire come launch-time? Keep things largely under wraps, while simultaneously spilling a bunch of the beans. A neat trick that takes finesse to pull off; one recent example is the rollout of Google Wave. Limiting who gets to test drive Not quite ready for prime […]

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Why Sponsorship Still Matters In These Tough Economic Times

Why Sponsorship Still Matters In These Tough Economic Times

Guest post by: Gail S. Bower | Read her blog Earlier this year Northern Trust Bank took a public drubbing for proceeding with the second year of its five-year commitment to PGA Golf because it received TARP funds. According to a statement by the bank’s CEO, no public dollars funded the sponsorship, and the fiscally […]

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Why Sending A Letter Beats Email

By on August 21, 2009 in commentary with 0 Comments
Why Sending A Letter Beats Email

Today I did something that I’ve not done in a while. I composed a letter, signed it with a pen and put it in a mailbox. As is the norm anymore my main mode of correspondence is the digital kind. It’s easier to dash off an email and hit send. I wrote the letter because […]

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