Digital/Online Marketing Communications Strategy

Tag: business case for public relations

PR Outcome Measures Need A Reality Check

PR Outcome Measures Need A Reality Check

The public relations industry has long dealt with the nettlesome fact that much of what PR accomplishes — such as generating buzz and creating affinity toward a brand — is difficult if not impossible to measure. Meanwhile corporate executives are hot for hard numbers that determine how PR helps specific organizational and project goals. It’s […]

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