Digital/Online Marketing Communications Strategy

Tag: branding

Digital Communications Highlights: February 2015

By on March 1, 2015 in content marketing, social media with 0 Comments
Digital Communications Highlights: February 2015

February brought a big chill to many parts of the country. But not to the world of digital marketing, where things are heating up for Google, Facebook and other aspects of online communications. The roundup for February 2015 The Ultimate Website Launch Checklist: 55 Things To Do Before (and after) You Launch: Successfully launching a […]

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Morgan Spurlock’s Wonderful Movie About Advertising and Product Placement

Morgan Spurlock’s Wonderful Movie About Advertising and Product Placement

What’s the difference between selling out and buying in? Not much, if you’re documentary filmmaker Morgan Spurlock, whose latest movie, Pom Wonderful Presents: The Greatest Movie Ever Sold, explores the world of branding, advertising and product placement. It’s Spurlock’s personal statement, albeit an irreverent one, about how we’re pummeled with advertising throughout our daily lives. […]

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How Long Does It Take To Tell Your Story?

By on November 23, 2010 in marketing and public relations with 0 Comments
How Long Does It Take To Tell Your Story?

Good marketing is like good storytelling. Truly effective marketing hits on emotional touchpoints that make us believe what you have to say, enough so that we’re persuaded to buy what you’ve got for sale. We need to see ourselves in your story. It’s no accident we have the expression, “I don’t buy that story for […]

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Clara Shih On Ambient Intimacy and Appvertising

By on October 5, 2010 in best practices, social media with 0 Comments
Clara Shih On Ambient Intimacy and Appvertising

If you want to know how tapping into social networks can help your business, then touch base with Clara Shih. After all, she wrote The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate (2nd Edition), which is chock full of case studies and practical information for creating strategies and tactics to help […]

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Social Media Marketing GPS: A Creative Social Media Guide

Social Media Marketing GPS: A Creative Social Media Guide

Twitter is a powerful publishing platform. But when messages are limited to 140 characters it has its limits, right? Well, less than you might think — if you’re as resourceful as Toby Bloomberg. She recently published an ebook based on interviews conducted via Twitter. A guide to social media, one tweet at a time As […]

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Is Your Content Really Truly King?

By on April 6, 2010 in communications strategy with 0 Comments
Is Your Content Really Truly King?

Tell me if you’ve heard this before: Content is king. It’s a popular catch-phrase of many a marketer. But how many actually practice what they preach? Talking the talk and walking the walk are two different things. From what I can tell, there’s a heck of a lot more talking than walking. Generic content abounds […]

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Free E-Book Of Social Media Insights for 2010

By on December 22, 2009 in business strategy, social media with 0 Comments
Free E-Book Of Social Media Insights for 2010

You know the adage “it’s the thought that counts” when it comes to giving? Well, ’tis especially true in the blogopshere, where valued free gifts abound — in the form of useful content — on a regular basis. This time of year, certain bloggers are extra generous; as is the case with one of my […]

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Recommended Reading: Six Pixels of Separation

Recommended Reading: Six Pixels of Separation

In Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. Mitch Joel recounts the tale of how in the 1500s the Spanish explorer Hernando Cortez captained 11 ships carrying more than 500 soldiers to Mexico on a mission to conquer the Aztecs. Many fell ill along the way and others were intimidated […]

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Why Sponsorship Still Matters In These Tough Economic Times

Why Sponsorship Still Matters In These Tough Economic Times

Guest post by: Gail S. Bower | Read her blog Earlier this year Northern Trust Bank took a public drubbing for proceeding with the second year of its five-year commitment to PGA Golf because it received TARP funds. According to a statement by the bank’s CEO, no public dollars funded the sponsorship, and the fiscally […]

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