Digital/Online Marketing Communications Strategy

Tag: brand

Morgan Spurlock’s Wonderful Movie About Advertising and Product Placement

Morgan Spurlock’s Wonderful Movie About Advertising and Product Placement

What’s the difference between selling out and buying in? Not much, if you’re documentary filmmaker Morgan Spurlock, whose latest movie, Pom Wonderful Presents: The Greatest Movie Ever Sold, explores the world of branding, advertising and product placement. It’s Spurlock’s personal statement, albeit an irreverent one, about how we’re pummeled with advertising throughout our daily lives. […]

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Talkin’ About Hearsay: A New Social Media Management Platform

By on March 20, 2011 in social media with 0 Comments
Talkin’ About Hearsay: A New Social Media Management Platform

While doing research for her bestselling book, The Facebook Era, Clara Shih talked to lots of companies about how they were using social networks. Somewhere along the line Clara realized all the insights and direct connections she was making presented the perfect opportunity to start a business. Necessity is the mother of invention Clara saw […]

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Visual Guide For Setting Your Social Media Direction

By on January 17, 2011 in social media with 0 Comments
Visual Guide For Setting Your Social Media Direction

Sir Walter Scott’s famous line “Oh what a tangled web we weave,” doesn’t refer to the World Wide Web, but you know, it could. The online web is intricate. That goes double when you factor in social networks, which by design expand as they interconnect. When you consider how social networks are just a subset […]

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How Long Does It Take To Tell Your Story?

By on November 23, 2010 in marketing and public relations with 0 Comments
How Long Does It Take To Tell Your Story?

Good marketing is like good storytelling. Truly effective marketing hits on emotional touchpoints that make us believe what you have to say, enough so that we’re persuaded to buy what you’ve got for sale. We need to see ourselves in your story. It’s no accident we have the expression, “I don’t buy that story for […]

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Business Podcasting Tips From Toby Bloomberg of Diva Marketing Talks

Business Podcasting Tips From Toby Bloomberg of Diva Marketing Talks

Podcasting offers an easy way to be heard in the marketplace. It’s on-demand subscription-based audio content that lets you grab someone’s ear. Of course holding onto that ear takes finesse. Just spouting marketing messages doesn’t cut it. Then it’s an infomercial, and who’s going to subscribe to that? You must make it worth someone’s while […]

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Is Your Content Really Truly King?

By on April 6, 2010 in communications strategy with 0 Comments
Is Your Content Really Truly King?

Tell me if you’ve heard this before: Content is king. It’s a popular catch-phrase of many a marketer. But how many actually practice what they preach? Talking the talk and walking the walk are two different things. From what I can tell, there’s a heck of a lot more talking than walking. Generic content abounds […]

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The Social Media Smokescreen

By on December 7, 2009 in commentary, social media with 0 Comments
The Social Media Smokescreen

Today, at a networking meeting, I met someone involved in marketing and branding. We got to talking about social media, and quicker than you can type a tweet, this guy brought up return on investment. He asserted, unless you can clearly identify the monetary payback on social media, many brand managers won’t give it the […]

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Recommended Reading: Six Pixels of Separation

Recommended Reading: Six Pixels of Separation

In Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. Mitch Joel recounts the tale of how in the 1500s the Spanish explorer Hernando Cortez captained 11 ships carrying more than 500 soldiers to Mexico on a mission to conquer the Aztecs. Many fell ill along the way and others were intimidated […]

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