Digital/Online Marketing Communications Strategy

Tag: blogs

5 Great Websites For SEO Information

By on November 11, 2014 in search engine optimization (SEO) with 1 Comment
5 Great Websites For SEO Information

According to Internet Live Stats, there are currently in excess of 1 billion websites on the World Wide Web. Needless to say, it takes some doing to stand out and be found in that crowd. Of course, you don’t need for everybody to find your site; just the people who are looking for whatever it […]

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Interview with David Meerman Scott, Author Of The New Rules Of Marketing & PR

Interview with David Meerman Scott, Author Of The New Rules Of Marketing & PR

The web makes it easy for companies to communicate directly with consumers. A good thing, so long as you know how to work that angle. Yet for a while, there weren’t any best practices on how to do it. Then along came David Meerman Scott — veteran marketer, popular blogger, and author of The New […]

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8 Great Blogs All About WordPress

By on January 7, 2010 in blogs/blogging with 0 Comments
8 Great Blogs All About WordPress

Ask a blogger what’s his/her favorite blog platform and the answer is probably whatever one he/she happens to use. I use WordPress — guess what my favorite is? Seeing as there are currently in excess of 18 million WordPress bloggers, I’m in good company. This bountiful user base makes for a nice target audience, so […]

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Should Employers Ban Personal Use of Social Media While On the Job?

By on October 22, 2009 in best practices, social media with 0 Comments
Should Employers Ban Personal Use of Social Media While On the Job?

Did you know more companies are banning employees from using social networks while on the job? Oh, really? Not one tweet, or a single Facebook comment all the live-long workday? Surely some folks will go into withdrawal. That stuff is addictive, you know. Meantime, Iran tried to ban use of social media, and that didn’t […]

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Four Great Blogs About Blogging

By on October 15, 2009 in blogs/blogging with 0 Comments
Four Great Blogs About Blogging

Have you noticed how many blogs are about blogging? Clearly, the blogging community embraces the rule of thumb to write about what you know. The upshot is; if you’re a blogger, or want to become one, there’s a plethora of free resources available on the web. Here are four sites that I find useful: Copyblogger […]

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Trend Watch: What is Lifestreaming?

By on September 29, 2009 in social media, trends with 0 Comments
Trend Watch: What is Lifestreaming?

There’s talk about how blogs are soon to be deceased in lieu of lifestreaming. The Doomsdayers believe the blog scene might as well be hooked up to a respirator: With notable exceptions given to big-shot bloggers and major blog sites that are already heavily entrenched in their respective market niches. I don’t buy it. I […]

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Wonder Gals of Web 2.0

Wonder Gals of Web 2.0

A Twitter pal recently turned me on to an article titled Wonder Guys of Marketing 2.0. The post highlighted five “marvelous people” who are responsible for popular blogs and big ideas. The five guys are: Seth Godin, Guy Kawasaki, Chris Hughes, Brian Clark and Michael Arrington. All stand out in the world of Web 2.0. […]

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Keep Your Blog A No Flog Zone

By on August 12, 2009 in blogs/blogging with 0 Comments
Keep Your Blog A No Flog Zone

Many companies are now integrating blogs into their marketing communications mix. But just calling something a blog doesn’t mean it is one. Or at least not necessarily one that follows best practices for business blogging. A bleary blog Exhibit A: The blog for Savings.com, an online discount and coupon service that recently revamped its web […]

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(Baby)Stepping Into The Blogosphere

By on July 17, 2009 in About This Blog with 0 Comments
(Baby)Stepping Into The Blogosphere

Welcome to the Communications Strategist: A new source of ideas for creating communications strategies and tactics that can help you get the results you want, and maybe even more. The scope will include the traditional (such as print, which does still exist, at least for the moment, and the 4P’s of the marketing mix), current […]

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