Digital/Online Marketing Communications Strategy

Tag: blogging

Social Media Marketing GPS: A Creative Social Media Guide

Social Media Marketing GPS: A Creative Social Media Guide

Twitter is a powerful publishing platform. But when messages are limited to 140 characters it has its limits, right? Well, less than you might think — if you’re as resourceful as Toby Bloomberg. She recently published an ebook based on interviews conducted via Twitter. A guide to social media, one tweet at a time As […]

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Inbound Marketing: How To Get Found On The Web

Inbound Marketing: How To Get Found On The Web

Here’s a tip to ensure you rank high on search engine results for a particular concept: make it up yourself. Start a company, write a bunch of blog posts and offer webinars — all based on the concept. Once the idea gets some traction, write a book about it. Do this and you own the […]

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The Boob Trial

By on December 2, 2009 in blogs/blogging with 0 Comments
The Boob Trial

Guest post by: Steve Hartkopf | Read his blog If you blog, then you know that generating traffic takes constant promotion, especially in the beginning.  My blog readership is up nicely this year and it isn’t an accident — I work hard. I believe bloggers earn every one of their readers. That said, I’m always […]

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An Easy Trick For Increasing How Often You Post To Your Blog

By on November 3, 2009 in blogs/blogging with 0 Comments
An Easy Trick For Increasing How Often You Post To Your Blog

Did you know this November is Better Blog Month? Yes, it was decreed so by Cathy Larkin, a public relations/social media consultant, who has designed a month-long program for improving the content of your blog. A well thought-out program Larkin says one of the reasons she devised this scheme is because she wants to improve […]

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Should Employers Ban Personal Use of Social Media While On the Job?

By on October 22, 2009 in best practices, social media with 0 Comments
Should Employers Ban Personal Use of Social Media While On the Job?

Did you know more companies are banning employees from using social networks while on the job? Oh, really? Not one tweet, or a single Facebook comment all the live-long workday? Surely some folks will go into withdrawal. That stuff is addictive, you know. Meantime, Iran tried to ban use of social media, and that didn’t […]

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Four Great Blogs About Blogging

By on October 15, 2009 in blogs/blogging with 0 Comments
Four Great Blogs About Blogging

Have you noticed how many blogs are about blogging? Clearly, the blogging community embraces the rule of thumb to write about what you know. The upshot is; if you’re a blogger, or want to become one, there’s a plethora of free resources available on the web. Here are four sites that I find useful: Copyblogger […]

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Trend Watch: What is Lifestreaming?

By on September 29, 2009 in social media, trends with 0 Comments
Trend Watch: What is Lifestreaming?

There’s talk about how blogs are soon to be deceased in lieu of lifestreaming. The Doomsdayers believe the blog scene might as well be hooked up to a respirator: With notable exceptions given to big-shot bloggers and major blog sites that are already heavily entrenched in their respective market niches. I don’t buy it. I […]

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Wonder Gals of Web 2.0

Wonder Gals of Web 2.0

A Twitter pal recently turned me on to an article titled Wonder Guys of Marketing 2.0. The post highlighted five “marvelous people” who are responsible for popular blogs and big ideas. The five guys are: Seth Godin, Guy Kawasaki, Chris Hughes, Brian Clark and Michael Arrington. All stand out in the world of Web 2.0. […]

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How To Create A Winning Corporate Social Media Policy

How To Create A Winning Corporate Social Media Policy

Nearly every day there’s another research report raving about how corporations are getting into social media. One study — Social Media: Embracing the Opportunities, Averting the Risk — dares to be different. Yes, it includes those juicy numbers that gets everyone all exercised about the speed at which social media acceptance is accelerating. But then […]

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