Digital/Online Marketing Communications Strategy

Tag: best practices

Mobile Search: Urgency and the Distraction Factor

By on June 6, 2011 in Uncategorized with 0 Comments
Mobile Search: Urgency and the Distraction Factor

What’s the main reason we perform web searches on our smartphones? Urgency. There’s some sort of information we need, immediately. We want our news instantly, and our shopping, too. Once we get the info we’re looking for, we’re motivated to take action. If it’s related to shopping we’ll buy something, right then and there, via […]

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Tips For Making Videos That Are Doggone Good

Tips For Making Videos That Are Doggone Good

It’s cliché marketing advice to suggest that you “think out of the box” in order to “cut through the clutter.” Maybe so — still, it’s good advice. Of course the trick is in the doing. How do you come up with a creative idea that sets you apart from the crowd? I’ll answer by showing, […]

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Recommended Reading: Real-Time Marketing & PR

By on December 13, 2010 in books, marketing and public relations with 0 Comments
Recommended Reading: Real-Time Marketing & PR

You know how they say time is money? Well, these days it’s your reputation, too. With an always-on 24/7 internet, if you’re in the news in a negative way, you must respond immediately. There’s little time to plod though a carefully measured crises communications plan while a story races across the web — where videos […]

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Clara Shih On Ambient Intimacy and Appvertising

By on October 5, 2010 in best practices, social media with 0 Comments
Clara Shih On Ambient Intimacy and Appvertising

If you want to know how tapping into social networks can help your business, then touch base with Clara Shih. After all, she wrote The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate (2nd Edition), which is chock full of case studies and practical information for creating strategies and tactics to help […]

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How Social Networks Are Changing How We Do Business

By on September 28, 2010 in business strategy, social media with 0 Comments
How Social Networks Are Changing How We Do Business

When Clara Shih set out to write a second edition of her bestselling book, The Facebook Era, she had her hands full trying to keep up with all the changes happening in the social media sphere, especially among the big three: Facebook, Twitter and LinkedIn. So much so, Clara had to change the publish date […]

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Business Podcasting Tips From Toby Bloomberg of Diva Marketing Talks

Business Podcasting Tips From Toby Bloomberg of Diva Marketing Talks

Podcasting offers an easy way to be heard in the marketplace. It’s on-demand subscription-based audio content that lets you grab someone’s ear. Of course holding onto that ear takes finesse. Just spouting marketing messages doesn’t cut it. Then it’s an infomercial, and who’s going to subscribe to that? You must make it worth someone’s while […]

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Best Practices: Writing Press Releases for the Web

Best Practices: Writing Press Releases for the Web

A press release posted on your website is not a press release. It’s an everybody release. Seeing as we all seek out information by hitting the web – frequently using a search engine as our guide — you can bet people other than the press are discovering and reading your releases. Most PR practitioners, however, […]

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