Digital/Online Marketing Communications Strategy

Tag: best practice

Stephen Hawking: Celebrity Scientist with a Stellar Personal Brand

By on March 22, 2018 in communications strategy with 0 Comments
Stephen Hawking: Celebrity Scientist with a Stellar Personal Brand

When Stephen Hawking died earlier this month the world lost its most famous living scientist. He was both a brilliant mind and a rabble rouser in the field of theoretical physics. That’s not exactly what you’d call a popular science. Yet Hawking was a pop icon. So much so that he, and/or his computer synthesized […]

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Is Social Media Overrated?

By on July 10, 2011 in social media with 0 Comments
Is Social Media Overrated?

Participants at Fast Company’s recent Innovation Uncensored conference were asked “What’s the most overrated trend in business today?” Guess what tops the list. It’s social media. These very same folks were also asked “What is the most underrated trend in business today?” Now take a stab at what tops that list. It’s social media. If […]

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Visual Guide For Setting Your Social Media Direction

By on January 17, 2011 in social media with 0 Comments
Visual Guide For Setting Your Social Media Direction

Sir Walter Scott’s famous line “Oh what a tangled web we weave,” doesn’t refer to the World Wide Web, but you know, it could. The online web is intricate. That goes double when you factor in social networks, which by design expand as they interconnect. When you consider how social networks are just a subset […]

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How Social Networks Are Changing How We Do Business

By on September 28, 2010 in business strategy, social media with 0 Comments
How Social Networks Are Changing How We Do Business

When Clara Shih set out to write a second edition of her bestselling book, The Facebook Era, she had her hands full trying to keep up with all the changes happening in the social media sphere, especially among the big three: Facebook, Twitter and LinkedIn. So much so, Clara had to change the publish date […]

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The Most Overlooked Step To Website Success

By on November 23, 2009 in web user experience with 0 Comments
The Most Overlooked Step To Website Success

Have you ever linked to a web site only to leave right away because it was cluttered and confusing? It happens all the time. Why struggle through a disorganized mess when it’s easy to hop off and head to another destination that offers the same services? Just like in real life, clutter on the web […]

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