marketing and public relations
Why You Must Be The Master of Your Domain

All you have to do to own a web address is buy and register the domain name. There are plenty of sites that offer this service, including BuyDomains, Go Daddy, Network Solutions, and Register.com. Most web domain names cost under $10 per year. Unless someone already owns the domain, in which case prices may vary […]
Best Practices: Writing Press Releases for the Web

A press release posted on your website is not a press release. It’s an everybody release. Seeing as we all seek out information by hitting the web – frequently using a search engine as our guide — you can bet people other than the press are discovering and reading your releases. Most PR practitioners, however, […]
How To Benefit From The Hispanic Marketing Opportunity

As a marketer, would you neglect a fast-growing consumer group with an estimated $1 trillion in buying power? No way, you say? You may be doing so without even realizing it. In which case, you’re on par with about half the Fortune 1000 companies Marketers miss out on the Hispanic community Orci, a Los Angeles-based […]