Digital/Online Marketing Communications Strategy

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What’s Wrong With Being Real?

By on September 8, 2009 in commentary, trends with 0 Comments
What’s Wrong With Being Real?

Last week I posted a piece about trends that are getting lots of attention. Which, in case you missed it, are real-time web, crowdsourcing and latent semantic indexing. Another trend I thought about including is augmented reality. A greater reality If you break it down linguistically, there’s “augmented,” which according to the American Heritage Dictionary […]

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Why Sending A Letter Beats Email

By on August 21, 2009 in commentary with 0 Comments
Why Sending A Letter Beats Email

Today I did something that I’ve not done in a while. I composed a letter, signed it with a pen and put it in a mailbox. As is the norm anymore my main mode of correspondence is the digital kind. It’s easier to dash off an email and hit send. I wrote the letter because […]

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Does Social Media Make Traditional Media Irrelevant?

Does Social Media Make Traditional Media Irrelevant?

Social media is definitely an “It” topic these days. Rightly so. When Grandma is friending you on Facebook and international events are being relayed to the world via Twitter, it’s clear the reach and impact of social media is getting deeper by the day. Social media service providers are growing fast in number, as are […]

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Lawsuit Over A Tweet

By on July 29, 2009 in commentary with 0 Comments

Did you know you can be sued over a Tweet? As was reported on Mashable.com, among other places, a disgruntled female apartment dweller in Chicago is being sued by the company that owns the building she had lived in because she sent out a tweet in May that read: “Who said sleeping in a moldy […]

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Resistance Group Turns Its Weapons Into PR Share

By on July 23, 2009 in commentary with 0 Comments

Hamas, the Palestinian Islamic Resistance Movement, is turning its swords into plowshares. Or rather, it’s turning its weapons into PR share. So reports the New York Times, which today ran an article titled “Hamas Shifts From Rockets to Public Relations.” According to the story, Hamas has decided, at least for the time being, that firing […]

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We’ve Lost A Remarkable Communicator: Walter Cronkite (1916-2009)

When it comes to identifying an individual who personifies what it means to be an effective communicator one name that surely fits the bill is Walter Cronkite, who passed away on July 17, at the age of 92. Cronkite is best known for his role as the anchor of the CBS Evening News, a position […]

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