Digital/Online Marketing Communications Strategy

Digital Communications Highlights: October 2015

By on November 1, 2015 in social media, user experience with 0 Comments

conceptual illustration of human figures connectingYouTube Strategy: How to Plan Your YouTube Marketing Success: Do you want to make more money through YouTube? Get tips from an expert via this podcast, where  Social Media Examiner interviews Owen Hemsath, president of Videospot, a consultancy that helps brands succeed on YouTube. Owen offers lots of do’s and don’ts, plus valuable insights on how to successfully integrate a video content strategy into your overall marketing plan. Social Media Examiner

21 Sneaky Tools for Spying on Your Competitors: Digital agency Branded3 kicked the tires of 21 tools that can help you gain a competitive advantage by secretly looking into your rivals’ marketing activities in SEO, online advertising and social media. Alexandra Tachalova, who tested each tool, says “I promise that you’ll see that spying on your competitors has never been so easy!” Branded3

5 Common Traits Of The Best Content Marketing Companies: Creating the right kind of content that truly resonates with your audience can be challenging. Sometimes your best bet is to hire an agency to help out. You’ll want to choose wisely. B2B Marketing Insider connected with content marketing directors to ascertain five of the most important attributes to keep in mind as you do your content marketing company research. B2B Marketing Insider

Make Better Connections With Facebook’s New Message Features: Earlier this year Facebook unveiled a number of new features to help brands better interact with customers. Find out how to you can save time and build a better image online through two of these tools: Saved replies and a “very responsive” to message badge. Marketing Land

4 UX Habits for Improving Interaction Design: Designing an effective user experience is an iterative process. Even when you develop and launch a good design you need to keep testing and improving. To help keep you on the right track, here are four useful habits for outstanding interaction design. Studio by UXPin

How Guinness World Records Adapted its Publishing Model to Fit the Digital World: As the Guinness Book of World Records faces declining book sales the business avidly develops new revenue streams through digital channels. Savvy use of ebooks, social media, and videos that frequently go viral, combined with extensive data analytics, are key components of its winning strategy to deliver entertaining digital experiences. Econsultancy

A Step-by-Step Guide to Driving 10,000 Visitors a Month Through Pinterest: Pinterest is a unique platform that also happens to be the second biggest social media driver of referral traffic. So Pinterest can really help drive sales, however, it takes time to figure out how make it work well for you. Good photos alone won’t do all that much. To learn smart strategies, read this highly informative how-to article. Quick Sprout

Your two cents

Have you read any of the articles in this month’s round up? Do you have something to add? Your comments are welcome.


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About the Author

About the Author: Deni Kasrel is seasoned (slightly spicy) specialist in digital/online communications. .


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