Digital/Online Marketing Communications Strategy

How to Create an Effective Email Media Pitch

By on December 15, 2014 in public relations with 0 Comments

hand holding horseshoeAs we near the end of the year, I thought it would be good to get back to basics — ye old media pitch.

Regardless of how skillful you are at content strategy, inbound marketing or advertising, good press is always a plus and it never goes out of style.

Having a great story and people who can offer quotables on a hot topic gives you an edge. Yet neither is a guarantee that a reporter or blogger will pay attention to your pitch.

Stand out amid email overload

The majority of media pitches are currently delivered via email. That means your subject line has to stand out amid everything else that comes into a busy box. Then, even if the recipient opens your email, you must make your point good and fast, or your missive gets deleted post haste.

That’s how it is for me, and I’m betting you do the same.

Do’s and don’ts for an effective email media pitch

Nowsourcing, an infographic design agency, took on the topic of how not to pitch, as a way to give you the skinny on what media professionals want to hear and how they want to hear it. PR News recently gave the graphic props, and that caught my attention.

So here is it is, for your edification:


Your two cents

What’s your experience pitching the media via email? Got any tips to share? Your comments are welcome.



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About the Author

About the Author: Deni Kasrel is seasoned (slightly spicy) specialist in digital/online communications. .


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