Digital/Online Marketing Communications Strategy

Best Words to Increase Engagement on Social Media

By on October 16, 2014 in social media with 0 Comments

What’s in a word?

When it comes to Facebook, Twitter, LinkedIn and other social media, more than you may think.

Your exact choice of words can have a big affect on whether or not people care about and share your content.

Graphic showing words that get best engagment for blog posts.Just putting good stuff out there is not enough.

What you say in a headline matters.

Certain keywords are more likely to attract interest and have more impact than others.

For instance, on Twitter, simply putting “please retweet” really does increase the chance that people will share your content.

When you post matters, too. On Facebook, Monday nets the best engagement, while on Twitter, Saturday blows the rest of the week out of the water.

Social Media Cheat Sheet on Word Science

There is no one size fits all, and to help you find your way around, Neoteric UK has created an informative infographic on the word science of social media.

Social Media Cheat Sheet Infographic on Word Science, by Neoteric UK

Your two cents

What do you think of the word science of social media? Are there special words that work best for you? Comments welcome. Please share.



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About the Author

About the Author: Deni Kasrel is seasoned (slightly spicy) specialist in digital/online communications. .


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