Digital/Online Marketing Communications Strategy

Digital Communications Highlights: June 2014

Abstract image of colored balls in a networked patternThis month’s round-up of digital communications articles from around the web presents a mixed bag of tricks.

Topics include social media tips you likely haven’t heard of before, ideas for visual tweaks to your website or landing page that can help boost conversions and new advertising options from Twitter.

Here are digital highlights for June 2014:

7 Social Media Tricks You Haven’t Heard Before: Due to the plethora of blogs offering social media advice, many posts on the topic can have you thinking, “been there done that.” Not so with this informative article by Danielle Cormier, community manager at Constant Contact. These tips, which go beyond the basics, can help enhance your engagement rate and help you to reach new customers. (Social Media Today)

How To Increase Your YouTube Engagement by 374%: YouTube is the third most popular site on the web and the second most popular search engine (after Google). Why not use it to generate website traffic and sales? This handy infographic breaks down how to leverage YouTube to your advantage. (Quicksprout)

7 Simple Visual Tricks that Can Send Your Web Conversions Through the Roof: Visual elements such as color, images, and the placement of cues can play a big role in whether or not your site visitors respond to your call to action. Find out how small tweaks can make a big difference in conversion rates. (The Daily Egg)

Digital Design & User Experience Best Practices: Happiness + Profits: Digital marketing and web analytics maven Avinash Kaushik highlights web sites that are doing something exceptionally well as a way to help inspire you to freshen up your digital design strategy. A deep dive with excellent examples. (Occam’s Razor)

Introducing the website tag for remarketing: This month Twitter expands its advertising options with tags that make it easy for you to target promoted tweets and promoted accounts to users who have already shown interest in your business by visiting your website. Get the details straight from the folks at Twitter. (Twitter advertising blog)

Why Email Still Rules: Email marketing may lack the pizzazz of certain other marketing channels, but ignore it at your own risk. This post provides plenty of reasons why email marketing is still a potent force to be reckoned with. (Frogloop)

Local TV News, Ads Drive Search on Engines: A study from researcher GfK for Hearst Television shows local TV news advertising is now among the top media platforms driving consumers to search for more information on products and services online. This is especially true for consumers who watch television with tablet or smartphone in hand. (Media Post/Search Marketing Daily)

Your two cents

What’s your take on any of the above articles? Are there other stories from the month of June that caught your attention? Comments welcome.

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About the Author

About the Author: Deni Kasrel is seasoned (slightly spicy) specialist in digital/online communications. .

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