Digital/Online Marketing Communications Strategy

Why You Should Be Using Infographics

By on March 17, 2014 in content marketing with 0 Comments

eye as a lightbulb iconInfographics are a red-hot trend in content strategy, and it’s easy to see why.

The emphasis indeed goes on the word see, because infographics are all about taking information and putting it into a visual format. They’re a combination of images and text, where images have greater prominence.

Viewing an infographic  can be a lot more entertaining than reading a lengthy article and can make topics that appear to be dry and dense less intimidating, not to mention more interesting and easier to understand.

Our brains are wired for visual information

Infographics are easy to scan — you can think of them as visual bullet lists.  That’s a plus when you consider that our brains are wired to absorb visual information a lot faster than text. And it’s a reason why infographics can make for effective hyper-shareable content on the web, where information spans grow increasingly shorter.

Infographics, when done well,  are an integral aspect of web content strategy. I plan to write a lot more about the topic in this blog.

Meanwhile, here’s some reasons on why you want to catch onto this trend using (what else?) infographics. FYI, these examples were presented during a class I’m taking at Moore College of Art & Design, taught by Robert Hires (hat tip to you, Bob):

13 Reasons Your Brain Craves Infographics

13 reasons your brain craves infographics

This one’s a fun interactive explanation of the science behind infographics, by neomam.com. Click on the image above to view it.

What Is An Infographic

A quick snapshot showing the value of an infographic, tips to go viral and how to measure success by the digital marketing agency Customer Magnetism.

[click on graphic to enlarge]

More articles on this topic

Why Your Business Should Be Using Infographics (Huffington Post, by Justin Long)

9 Awesome Reasons To Use Infographics in Your Content Marketing (jeffbullas.com)

Why Do Infographics Make Great Marketing Tools (unbounce, by Oli Gardner)

Are Infographics Still Effective As A Marketing Strategy? (Forbes, by Ross Crooks)

Your two cents

What’s your take on infographics? Comments welcome.

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About the Author

About the Author: Deni Kasrel is seasoned (slightly spicy) specialist in digital/online communications. .

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